22feet Tribal Worldwide enhances its leadership team by appointing Axon Alex to spearhead strategic planning for the agency. Furthermore, Shikha Davessar has been promoted to EVP and Head of Client Business. Both executives will directly report to Vanaja Pillai, the President of 22feet Tribal Worldwide.
With a career spanning over 16 years, Axon is an alumnus of MICA and embarked on his advertising journey with DDB Tribal. He has held pivotal roles such as Strategy Director at BBH India and Managing Partner at Jack in the Box Worldwide, where he significantly contributed to the agency’s growth. Axon brings a wealth of experience with brands including McDonald’s, Vi, Mars Petcare, and ITC Hotels.
Vanaja Pillai, president, 22feet Tribal Worldwide said, “I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year. Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency’s further growth. We’ve made great strides in new business and creative wins, and Shikha’s contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognising internal talent, and her elevation is a well-deserved recognition. We can’t wait for the amazing journey we have ahead at 22feetTribal WW!”
Commenting on his new role, Axon Alex, strategy head, 22feet Tribal WW said, “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds. The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.”
Having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several Fortune 500 global brands including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. Shikha strongly believes in data-driven decision making but she emphasises the importance of fresh creativity to fuel it all.
