WPP was named the top company on WARC’s 2023 Creative 100 List. Ogilvy ranked as the top network of the year, and the Ogilvy London team locked in the ninth spot on the campaigns list for Reverse Selfie, a powerful piece of work created in partnership with Mindshare for Dove that aims to reverse the harmful effects of heavily edited selfies on social media.
WPP agencies VMLY&R, Grey Group, Wunderman Thompson, AKQA, Scholz & Friends Family and thjnk also ranked amongst the top 50 networks on the Creative 100, and Ogilvy London, DAVID Madrid, Ogilvy Mumbai, Ogilvy Bangkok, DAVID São Paulo and VMLY&R New York placed in the top 50 for the agencies category.
WARC is the publisher of respected industry journals including Admap and the Journal of Advertising Research. As part of Ascential, WARC services more than 75,000 marketers and advertisers around the world by providing actionable insights, evidence and best practices. The WARC Creative 100 ranks the most awarded companies and campaigns for creativity from around the globe, and this prestigious list acts as a benchmark for global creative excellence.
Rob Reilly, Chief Creative Officer of WPP, said: “I believe that creativity is the world’s most valuable asset and when we apply it to a massive problem or opportunity, it can drive business and change culture. This ranking reflects the brilliant work our agencies have produced this year with our brave clients and talented production partners.”
