Wondrlab, India’s largest platform-first creative martech start-up, has helped craft Chaayos’ campaign ‘Relax with Chaayos’ for the winter season. The film seamlessly brings alive the new brand positioning in a fun and interesting manner.
It highlights how a snack and hot cup of tea from Chaayos can help de-stress and tackle the toughest situations we face every day in our life.
The first TVC scenario is about Work from Home, where the father Varun is on a virtual call with his colleagues, and his daughter puts on the video where he is shirtless.
The second TVC talks about a young mother Ayesha, whose daughter plays the song ‘Baby Shark Do Do Do’ on loop, yet Ayesha is relaxed.
The third TVC is about a Monument visit, where a honeymoon couple reaches the Basmati Rice factory instead of India gate but are relaxed.
The fourth TVC talks about Delhi Travel hustle, Vicky gets stuck in Akshardham to Gurugram traffic yet feels relaxed with Chaayos.
The digital films bring out everyday situations in a fun and unique manner, asking consumers to de-stress this winter season with Chaayos’ range of tea and snacks. The campaign is active across various platforms – Digital & OOH through a mix of films and statics.
Speaking about the campaign, Amit Akali, Co-founder, and Chief Creative Officer, Wondrlab said, “We are always on a hunt for opportunities that break set protocols and bring in a change which upgrades the lives of people. The campaign ‘Relax with Chaayos’ puts forth our integrated approach through digital innovations. The films are based on real problem solution games which are relatable for consumers. It depicts the state of mind of a person after consuming food and snacks at Chaayos. It effortlessly brings about the brand’s new proposition of being at ease through the happenings of the day.”
Sumeet Malik, Marketing Head, Chaayos said, “The core focus was to enjoy the winter season at Chaayos with our wide range of products. Wondrlab’s thought process on ‘Relax with Chaayos’ resonated with our brand ethos and, we are thrilled to see it being executed in a fun, creative way. The campaign is bound to yield amazing results!”