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Thursday, November 30, 2023

Wipro Lighting Unveils Diwali Campaign Films Through Experience Commerce

With the vibrant festival of Diwali on the horizon, Experience Commerce, a member of the Cheil Digital Network and the digital agency for Wipro Lighting, has revealed its newest Diwali campaign for the brand. This campaign features two digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

This festive endeavor shines the spotlight on Wipro Lighting’s innovative Smart Products, showcasing the brand’s dedication to fusing technology with tradition in a heartwarming celebration of Diwali.

Through the campaign, Wipro Lighting extends a warm invitation to embark on a journey where cutting-edge technology harmoniously intersects with age-old traditions, elevating everyday life with a touch of brilliance.

“We commend Experience Commerce for their exceptional in-house capabilities and brand understanding, enabling us to swiftly produce engaging Diwali content that resonates with families during the pre-Diwali buildup.”, said Jayaganesan Kandan, Marketing Head at Wipro Lighting.

Virindersingh Villkhoo, ECD, Experience Commerce. added: “Thanks to the confidence Wipro Lighting had in our team and some incredible hard work, we were able to turn these films around from paper to reality in just over a week.”


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