Wavemaker has announced a series of key strategic changes to its leadership team with the aim to “continue its dominant position in the industry and boost growth.” This includes Premjeet Sodhi, Chief Strategy Officer taking on the role of Global Head of Measurement & Analytics. In the new role, Sodhi will be part of Wavemaker’s Global Consultancy team which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near-term, and creating disproportionate advantage in the long-term, the company said.
Sodhi will report to Anna Hickey, Global Consultancy Lead, and will be based out of New York. A media veteran with over 25 years of rich experience, Premjeet joined Wavemaker in 2020 as Chief Growth Officer before taking on the role of Chief Strategy Officer.
Taking on the baton from Premjeet Sodhi, Mansi Datta will transition into Chief Strategy Officer. Datta has been heading North & East region operations at Wavemaker since 2020. Datta joined Wavemaker as General Manager in 2015. During her stint, she has built great client partnerships, bolstered agency operations, and built an incredible team, Wavemaker said
It was additionally announced that Shekhar Banerjee, Chief Client Officer & Office Head – West, will be taking on the additional responsibility of managing North & East for Wavemaker India.
Banerjee joined Wavemaker in 2018 to lead operations for the West region. Under Banerjee’s leadership, Wavemaker West has grown from strength to strength, doing great work, winning awards, and consistently winning new business. the company said.
“It makes me extremely happy and satisfied to see our leaders stepping into larger & diverse roles within the ecosystem,” said Ajay Gupte, CEO – South Asia, Wavemaker.
“I firmly believe, Wavemaker provides a vast stimulating platform for our people to grow. With these changes, I am confident we will make a massive difference to our clients and people. I wish Premjeet, Mansi & Shekhar all the best in their new roles and I am confident we will continue to create more positive disruptions in the industry”.
