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Thursday, February 22, 2024

Vedix ropes Kunal Kapoor for its campaign

Vedix, the ayurvedic personal care brand Vedix has on boarded actor Kunal Kapoor as the face of the marking initiative for its latest campaign.

Speaking about the newest campaign, Jatin Gujrati, business head – Vedix, said, “Every individual wants to look good and feel confident about their hair. Balding is a common phenomenon especially among men. But richly crafted ayurveda solutions which are customised for every customer can help them manage hair loss and also generate new hair growth. We are excited to begin this partnership with Kunal Kapoor who is confident in his skin and lights up screens every time he comes on. Vedix too brings the same effect on its customers. Vedix believes we are the true inheritors of the 5000 year old tried and tested Ancient Indian Heritage of Ayurveda and bring it to our customers in India and globally in a Modern Avatar.”

Speaking about the endorsing duties, Kapoor said, “A large number of men in India reported hair loss in 2020. This is because of work pressure and the stress of the pandemic. But also because of a simple fact that as you age, your hair needs more care. Hair Fall is not only about genetics. Many of us don’t know that fancy hair products have harmful chemicals that damage your hair over time. Vedix has spent a lot of time researching and understanding Ayurveda to formulate a regimen to fight hair fall, reduce dandruff and boost hair growth. Their real time analysis of hair problems help you pick up just the right regimen for you.”


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