Conceptualised and created by Infectious Advertising, UltraTech Cement Limited, India’s No.1 Cement has released the latest campaign #WohJoHumeBanateHai on Father’s Day, addressing the role that a father plays in building his character and guiding him in his biggest ambition, which is in line with UltraTech being an apt home building companion to Individual Home Builders (IHBs).
The campaign highlights the uncompromising, unwavering guidance and support of fathers that have prepared the next generation to be what they want to be; showcasing the fact that building great things require a guiding hand.
Detailing about the campaign, Ajay Dang – President, Head – Marketing, UltraTech Cement, “Our fathers mould our character, instil values, and help us realize what’s important in life through their tough love. They guide us, hold us & push us even harder so that we can attain our true potential & build our own identity. And building our home is inarguably the most important project of our life that helps us win our father’s appreciation. This Father’s Day we celebrate their uncompromising love and care that has been the solid foundation of our success. And we at UltraTech, India’s No.1 Cement will continue enabling every home builder to build their home, their identity as a true home building companion.
Speaking about the conceptualisation, Ramanuj Shastry- Director & Co-Founder, Infectious Advertising had this to say about the campaign, “It’s only right that a Father’s Day spot from UltraTech, a building solutions company, should celebrate the people who built us- our fathers. People who fashioned and shaped us from a time when we were malleable as clay. They were hard on us like our mothers were soft – because to grow we needed both the sun and the shade. Kudos to young director Kashif Memon, who’s done a fab job of telling a nuanced story.”
About Infectious Advertising
Infectious is a nine-year-old full-service agency that offers digital and mainline communications solutions to its partners. Founded by industry stalwarts Ramanuj Shastry and Nisha Singhania, Infectious boasts of some top Indian brands and business houses in its rapidly expanding roster e.g. National Geographic, ALD Automotive, Tata Capital, UltraTech Cement, Tata Communications, ASCI, Inorbit malls, TBZ – The Original, Mindseed, EBCO Furniture-Fittings and Netflix among others.