TBWA\Sydney has expanded its creative department with the additions of Creative Director Ross Weythman and Senior Art Director Simon Hayes. Weythman joins after recently working with MacArthur ‘Genius Grant’-winner Dr. Saul Griffith to establish Rewiring Australia, an organization dedicated to getting Australia to electrify everything and lead the world on decarbonization.
He started his career as a member of the Nike+ team at R/GA New York, which pioneered wearable tech and developed multi-award-winning projects including the Nike Running app and the Nike Fuelband. In 2016 he became the creative lead for the Hillary for America campaign’s digital video team, where he worked with talent like Will Ferrell and Amy Schumer and learned “how to lose a historic presidential election and get back up again.”
“I was already excited to join such a fun and genuinely talented team, but after discovering the gyros at Souks around the corner from the office, I’m unhealthily ecstatic,” said Weythman.
Hayes has recently relocated back to Australia from New York where he spent the last three years at Anomaly working on brands including Budweiser, Crown Royale Whiskey, Bulleit Bourbon and Booking.com. Simon began his career over a decade ago locally with Clemenger BBDO Sydney and JWT, where he picked up multiple awards across Cannes, Spikes Asia, AdFest, AWARD Awards, One Show and represented Australia at Cannes for the Young Lions competition in 2016.
Hayes creative credits include Budweiser’s 2020 remake of its famous ‘Wassup’ commercial which served as a reminder for people to check in with their family and friends during lockdown; and most recently a campaign to launch Crown Royals new Ready to Drink Cocktails, which involved a 3D printed ‘A New World of Cocktails’ that pays tribute to the lifestyle of a new generation of Crown drinkers.
“I’ve always admired TBWA as an agency and with Evan and Kat at the creative helm I’m excited to tuck into some great work,” said Hayes.
TBWA\Sydney Executive Creative Director, Katrina Alvarez-Jarratt, added: “We are so excited to welcome Ross and Simon into our team, they come with a wealth of global experience as well as being all-around lovely humans. We can’t wait to see what they create with our brilliant team of pirates.”
