Beyond Water, a D2C brand that offers hydration solutions, has partnered with Social Beat, India’s fastest-growing independent digital marketing company, to scale its revenue growth by 10X and become the category leader in the water enhancers space.
As per the mandate, Social Beat will launch a full-funnel, creative-led performance marketing campaign and drive both D2C and marketplace platforms to scale Beyond Water’s product sales. D2Scale, Social Beat’s Centre of Excellence for D2C brands, will play a vital role in driving sales through performance marketing, branding, marketing automation and building the customer’s perception of Beyond Water.
Devang Singhania, Founder, BeyondWater, said, “We have recently partnered with Social Beat to achieve our marketing goals, and I can already say that their team is extremely organised and data-driven. The calculated scope laid out by them for the next 12 months looks encouraging and optimistic.”
Vikas Chawla, Co-Founder, Social Beat said, “Beyond Water is an exciting brand with a range of products offering hydration solutions. After the success at Shark Tank, we are thrilled to partner with them to build the brand and create a new segment. With our deep experience in scaling D2C brands, we look forward to leveraging our creative and digital capabilities to meet their objectives.”
Apart from the performance marketing campaigns, Social Beat will also leverage a creative content strategy with marketplace SEO and optimisation that will play a vital role in establishing a concrete digital presence for Beyond Water.
About Beyond Water
Beyond Water is a premium hydration solutions company that aims at changing people’s perspectives about drinking water by making it much more fun, delicious, and sought after. It was founded in 2020 by Devang Singhania and Sachi Singhania, both natives of Kolkata, India. Headquartered in Kolkata, Beyond Water offers a solution to hydration problems through its customisable, portable, convenient, and delicious products that satiate about 15% of your daily vitamin requirements. They offer numerous naturally concocted flavours ranging from mango peach, watermelon, rose lemonade, and lemon mint to electrolytes and mocktail mixes. They have set their minds on being the most sought-after hydration solutions company in the business world and considering the economically feasible and fun product that they have, it seems within grasp. Customers can purchase Beyond Water products from most of the leading retail and online platforms as well as on their official website.
About Social Beat
Social Beat is an independent digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, it is India’s fastest-growing independent digital marketing solutions company and was founded in 2012. Social Beat manages 3% of digital media investments in India and is a Premier Partner with Google, Facebook, Linkedin, and Amazon. It works as extended growth teams at startups including Khatabook, mFine, boAt, Scaler, ZestMoney, Paytm, Pinelabs, Dhani, Chumbak, and with top brands including Indiabulls Dhani, Happilo, Bharat Matrimony, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, Give India and Isuzu on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras and Advertising Club of Bangalore and were adjudged amongst the Fastest Growing Agency by Agency Reporter.
D2Scale is an Ecommerce Centre of excellence initiated by Social Beat in february 2022. It aims at empowering D2C brands and helping them rise to the impossible. With extensive experience in the Ecommerce market, this initiative from Social Beat has worked with brands like boAt, Tata Cliq, Zivame, Bewakoof, Tata Consumer Products, Go Colors, Happilo, Global Bees, Wakefit, Gynoveda, Kimirca and Himalaya Wellness by leveraging 4 key pillars:
· Performance Marketing and Branding
· Influencer Marketing
· Marketing Automation
· Technology and Website UX.
D2Scale strives to not just scale performance but build brands that users love. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, D2Scale by Social Beat is a Google Premier Partner, Facebook Business Partner, Amazon Advertising Partner and works closely with ecosystem partners like Shopify and Influencer.in. With their focus on growth and ROI, they also bridge the gap between creativity and performance marketing to scale brands on all fronts.