BeastLife, one of India’s emerging sports nutrition and lifestyle brands, has officially announced Indian cricketer Rinku Singh as its brand ambassador. The collaboration signals a significant move for BeastLife as it sets its sights on deeper market penetration and brand resonance among the country’s growing community of fitness enthusiasts and athletes.
Rinku Singh, celebrated for his explosive performances on the cricket field and his unwavering commitment to fitness, embodies the very ethos of BeastLife — discipline, resilience, and high-performance living. His inspiring rise in Indian cricket, rooted in grit and consistency, aligns seamlessly with BeastLife’s core values and vision.
As part of the partnership, Rinku will play a key role in promoting the brand’s range of premium, athlete-approved sports nutrition products, aimed at helping individuals maximize their training, recovery, and overall wellness. With the sports nutrition space in India evolving rapidly, his association is poised to elevate BeastLife’s credibility and connect with a broader, health-conscious audience.
This strategic alliance underscores BeastLife’s mission to democratize access to world-class nutrition and to empower the next generation of athletes and everyday fitness warriors across the country.
“Impressed by the brand’s vision and the quality of its product range, Rinku chose to actively support BeastLife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.
Gaurav Taneja, Co-Founder of BeastLife & a renowned fitness influencer, shared his excitement about the collaboration:“Rinku embodies everything BeastLife stands for discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”Raj Gupta, Co-Founder & CEO of BeastLife, added,“Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”
Built on a foundation of scientific innovation and athlete-first thinking, BeastLife’s product portfolio is designed to enhance performance, recovery, and overall well-being. Its flagship offering, the Pro Concentrate Whey Protein powered by proprietary Ultrasorb Tech, exemplifies the brand’s commitment to quality, efficacy, and bioavailability. Each formulation is created with carefully sourced ingredients to meet the rigorous demands of modern athletes and fitness enthusiasts.
With cricketer Rinku Singh now joining the BeastLife movement as brand ambassador, the company is poised to expand its footprint and deepen its influence across India’s growing fitness and wellness ecosystem. This collaboration reinforces BeastLife’s vision of becoming the go-to sports nutrition brand for those who live and train like athletes.
