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Monday, April 15, 2024

Resul Pookutty launches digital marketing, storytelling company

Named T1D, the company is a sister concern of UAE-headquartered Turrino Advertising and seeks to build on a legacy of over 20 years in brand building and advertising. The founding philosophy of digital marketing and storytelling company is based on the idea of the convergence of creativity and technology.

Oscar winner and Sound Designer Resul Pookutty, who was chosen to launch T1D communication, is a global name having proved his mettle in the craft of sound designing for cinema. T1D is based in Kochi.

On the occasion of the launch, the CEO of T1D, Anil Nair said, “we are aiming to bring the convergence of brands, technology, creativity and results on the digital space. Having won more than 100 awards for creative excellence and working on leading brands in South India and UAE, we see this as an opportunity to extend our solutions for brands on the digital medium”.

Anil Nair, CEO, T1D.

T1D is a creative abbreviation for theevandi which in Malayalam means ‘train’. Connected to the imagery is the founding idea of T1D that aims to take brands on “a virtual journey of connecting with people”. T1D offers imaginatively named packages, such as ‘Goods Train’ (e-commerce), ‘Window Seat’ (customized digital solutions), ‘Half Ticket’ (piecemeal service), ‘The Express’ (the entire digital mandate), and ‘Mobility Hub’ (convergence of offline and online services).

In addition, the firm also offers strategy, development, digital marketing, social media management, designing, and production in the ‘General’ category. “We are seeking to create an eco-system for digital solutions by bringing together collaborators and serve as a single point solution for brands,” added Nair.

In the wake of its launch, T1D has already won the digital portfolio of Skyline Builders and Pothys. “Our vision is to create a tech company with creative roots that would take brands and people to memorable journeys,” said Anil Nair.


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