Saha has been mandated to drive the capabilities of Publicis Media to deliver forward-looking solutions that help clients drive one-to-one consumer engagement at scale in the Media and Digital space. He will, particular, be responsible for driving the business growth of its marquee brands, such asStarcom, Zenith, Spark Foundry, Performics, Digitas, and PMX.
Saha moved from Mindshare Vietnam and was with the WPP Group for the past 11 years out of which he spent most of his time in the ASEAN region. Prior to that, he worked in various roles in broadcast media and the Brand/Media function in the BFSI sector.
In his role, Saha will report to Neil Hudspeth, CEO of Publicis Groupe Malaysia, with regional reporting to Ian Loon, CEO — Media & Digital for Singapore, Malaysia and Indonesia. He will be in charge of integrating Publics Media capabilities across the client eco-system to create a seamless, end-to-end consumer experience.
Saha will lead a newly configured team of senior leaders and digital experts, notably Piyee Wong, Randolph Tan, May Har Siew, Karan Tyagi, Vinod Kumar, Shelly Ng, and Ugandhar Pilla. Some of them have been new hires, while some are veterans in the Publicis Groupe network and the Malaysian media community.
Neil Hudspeth, CEO of Publicis Groupe Malaysia and Chief Experience Officer & Regional Global Client Lead Asia, Publicis Groupe, said, “Connecting the growth dots for our clients across a diversified platform world is imperative to help accelerate their growth. I am delighted that we are bringing Sudarshan into the Malaysian Publicis Groupe family to help us accelerate this connectivity.”
In his acceptance message, Saha said, “I am excited to join Publicis at a time when the client and the market demand for a consolidated approach to media, creative, data and tech are at an all-time high. I am keenly looking forward to partnering with the leadership team of Publicis in delivering the “Power of One” vision of driving synergies across the Groupe’s offering to help drive our clients’ business.”
An Electronics Engineer by profession, Sudarshan is passionate about movies, music, and photography.