Pritha Mitra Dasgupta has been appointed as Chief Marketing Officer, Havas Group India, effective immediately. She will be based in Mumbai and report to Rana Barua, group chief executive officer, Havas Group India. As per the terms of new role, Dasgupta will drive the marketing and communications function of the Group and all the network companies and will be working closely with the senior leadership team in India and the global marketing and communications team.
Welcoming Dasgupta to the team, Barua, said, “As a Group CMO, her vast experience and in-depth knowledge of the media ecosystem will prove to be invaluable to our network. She is a highly accomplished journalist and a professional with effective leadership and people skills. We are all thrilled to have her on board and look forward to a totally new way of marketing and communication in today’s times.”
On taking up the new role, Dasgupta said, “It’s hard to define the dynamic transformation the advertising and the marketing industry has gone through in the last decade, especially in the space of martech. This led to a huge transformation in the way networks built their communications strategies.”
Dasgupta is a trained media professional with over 15 years of work experience spanning across marketing communications and journalism. She started off her career journey as Insurance care consultant at Bajaj Allianz Life Insurance Company Ltd, later moving to Netscribes as Editorial Associate. She was actively associated in writing news and articles in various media firms like, Agencyfaqs, Daily News and Analysis (DNA), CNBC TV18. She was also associated with Financial Express for four years where she joined as senior reporter and then special correspondent. She was the Assistant Editor at Hay Market Sac Publishing India. She later worked as special correspondent at The Economic Times. Prior to joining Havas Group India, she was the Senior Director at IPG Mediabrands where she was responsible for looking after, External Communications, Internal Communication, Reputation Management, Crisis Management, Content creation, Policy drafting and implementation, Social media communications. Corporate Social Responsibility.
About Havas Group India
The Havas Village is unique proposition – creative, media and health all under one roof, with a philosophy of working together seamlessly, building teams around various clients’ needs. In India, HAVAS Group unites 8 agencies that work together to provide a full range of communication services: Havas Creative. Havas Media, Havas CX, Havas Life Sorento, Langoor Havas, Conran Design Group and Shobiz Experiential Communications.
Website for reference – https://in.havas.com/
