Tesco Bengaluru, UK’s retail giant Tesco’s Business Services and Technology organisation, has named Nimmi Sebastian as Head of Communication & CSR. Nimmi will now be the brand custodian of Tesco Business Services across India, Eastern Europe, and Scotland and of Tesco Technologies in India.

In her new role, Nimmi will join the leadership team and report to Dr. Sumit Mitra, CEO of Tesco Business Services and Tesco Bengaluru. With over 20 years of experience in branding, corporate marketing, digital communication and advertising, Nimmi has worked across sectors with a number of companies.

Prior to her current job, she led Communication and CSR for Lowe’s India where she drove growth and raised the brand’s profile. Earlier, she led communication teams at Brillio, Wipro, and HCL where she handled global marketing for top clients such as Citibank and Deutsche Bank.

Dr. Sumit Mitra, CEO, Tesco Business Services & Tesco Bengaluru.

Announcing Nimmi’s appointment, Dr. Mitra said, “We, at Tesco, are committed to serving our shoppers a little better every day and Tesco Business Services and the Tesco Technology teams here in Bengaluru  have been crucial in creating a differentiator for Tesco in the markets we serve. We have a clear three-year strategy to build the next generation business services.  The corporate brand is central to our vision and building it through strategic communication is the next step towards the future. Nimmi is a seasoned professional, has an outstanding track record and energy to match, and we are delighted to have her on board to help us execute our plans.”

Speaking about her appointment, Nimmi said, “Tesco Bengaluru has been a true pioneer in the GCC space in India. The constant endeavour to serve customers better and deliver incremental value has kept Tesco at the forefront of retail technology. An insightful brand strategy combined with elegant and compelling communication has the potential to power the brand to new heights and attract the right talent. As we continue our journey towards new horizons, we recommit ourselves to supporting our community in meaningful ways. I’m honoured to be joining such a dynamic leadership team, to helm a brand long committed to the service of the customer and society. I look forward to helping shape the brand’s narrative here in India in the times to come.”