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Thursday, June 13, 2024


Lemonade consolidates into Isobar: Dentsu Malaysia

Dentsu Malaysia, the creative boutique and brand consultancy, has merged Lemonade, the global creative agency into a full service global digital agency-Isobar. As per the integration, Lemonade’s influencer marketing and social commerce offerings will now be housed within Isobar, which will become the network’s go-to-market brand for experience-led transformation for brands. According to the CEO Kien Eng Tan, the aim of the consolidation is for clients to have “easier access to end-to-end creative solutions that are driven by everything from building meaningful brands, driving end-to-end platform experiences, innovating products and services, and transformation consulting in an age of inclusive intelligence”. CEO Kien Enf Tan, said: “Customer experiences have changed in 2020, and we can only expect to see more brands shifting their focus on creating and realizing hyper-transformational customer experiences.” Ruhana DaSilva, Managing Director, Lemonade, said: “With dentsu’s global transformation to simplify and deliver integrated marketing solutions that are data-driven, tech-enabled and ideas-led, Lemonade was perfectly positioned to integrate our hyper-personalized and consumer-first approach to that of Isobar’s global digital experience as a market leader, while still keeping Lemonade as a product and largest case study of what we’ve been able to achieve the past 3 years.”

WPP revenue dips in Q4

WPP, the advertising giant has released fourth-quarter numbers highlighting the decline of revenue of four percent compared to the previous year. Commenting on it, CEO Mark Read, said: “2020 was a tough year for everyone, including our people who faced the personal and professional challenges of Covid-19. Their commitment to our clients, support for one another and contribution to the communities we serve have been a constant source of inspiration and pride. “WPP’s performance has been remarkably resilient, thanks to these efforts and the demonstrable value of what we do for our clients. While revenue was significantly impacted as clients reduced spending, our performance exceeded our own expectations and those of the market throughout the year. There is no doubt that the actions we took during the previous two years to transform and simplify the business and reduce debt — to a 16-year low at the end of 2020 — played a crucial role in the strength of our response.” He further added: “In December 2020, we outlined our plans to continue to transform our business, to accelerate our growth and to put purpose at the heart of what we do. We see many areas of attractive growth for WPP, from the permanent shift to e-commerce, the digitisation of media and the need from our clients to convert brand purpose into action. The past 12 months have demonstrated the importance and impact of communications. The demand from clients for simple, integrated solutions that combine outstanding creativity with sophisticated data and technology capability is only set to grow and, while uncertainties remain around the impact of the vaccine roll-out and economic growth, we continue to expect 2021 to be a year of solid recovery.”

Monica Hynds is General Manager, BBDO Singapore

Guan Hin, Monica Hynds

BBDO Singapore has named Monica Hynds as General Manager. Hynds brings over 20 years of experience to the table and has worked with some of the biggest network agencies and clients locally, as well as across the region. Speaking about the appointment, JP Burge, Regional CEO, said: “The role of Singapore and how it fits into our Asia strategy is evolving, with that, we are building a local offer that suits the market and opportunities within it. Monica and Guan Hin are the foundation of this, they are proven operators who bring creative thinking and hustle to the table.” On taking up the new role, Hynds said: “BBDO has a big comeback in store, this last year was a tough one for our industry, but from a sleeping giant – we are waking up with creative energy and passion to bring innovative business solutions to our clients and we are ready to take the bull by the horns moving forward. We opened the year with a few new business wins and we are excited to continue with this momentum throughout 2021.” After 9 years at Ogilvy Singapore and J. Walter Thompson, Hynds became Agency Head at Spark44, where she managed the Jaguar and Land Rover businesses across Asia Pacific. She joined BBDO Singapore in 2020 to lead the expansion of client services within the agency.

‘Traces of Pain’ Digital Photography Exhibition by Tencent Shenzhen highlights the struggles of mutilation and scars patients

Tencent Shenzhen, the talent and technological innovation company, has released an interactive and outdoor digital photography campaign entitled ‘Traces of Pain’ for Tencent Medipedia APP. The campaign sheds light on the seemingly beautiful body shots, a part of the ‘Traces of Pain’ campaign, that tells a different story when you look closely and see some kind of mutilation or scars on the posters. Users could then scan the QR code on the posters to enter the mobile exhibition website. Through these stories, the viewer sees the struggles of patients and the progress of medical treatment. The prototypes of the stories are all from real cases on the Tencent Medipedia APP. After reading the stories, users can download the APP with one click to learn more about related medical information.

Account Director: Amber Fang
Agency: Tencent Shenzhen
Art Director: Ken Lin
Art Director: Jasmine Zhu
Art Director: Sonja Xu
Business Director: Hunter Zhang
Copywriter: Zita Zou
Copywriter: Akae Wang
Creative Director: Yolanda Zheng
Editor: Sonja Xu
Executive Creative Director: Akae Wang
General Manager: Vincent Li
Project Manager: Nichole Yu
Project Manager: Junhao Ma


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