Lipton has teamed up with Horizon FCB Dubai to launch a new campaign for Ramadan. This year’s film, accompanied by a range of digital and social media content, aims to capture the essence of the season: the elongated evenings and the joy of togetherness.
The film portrays a narrative where, as the iftar meal concludes, a simple cup of Lipton tea serves as the catalyst for transformation. What starts as a tranquil post-iftar moment quickly evolves into a lively gathering, illustrating the insight that tea has the power to extend the evening, enriching gatherings and making them more memorable.
With each sip of Lipton tea, the gathering expands, with friends and family joining in, and the house coming alive with the vibrant atmosphere of Ramadan – from captivating TV shows to the animated chatter of baloot card games, sustaining the festive spirit until the early hours, leading up to Suhoor.
Horizon FCB Dubai’s understanding of the Gen Z demographic, coupled with their extensive knowledge of Saudi culture and market, has been instrumental in crafting the campaigns tagline, “Wanasa Mkamela” that resonates with youthful audiences while honoring the traditions of Ramadan. The agency’s approach ensured that while the campaign speaks to a younger audience, it also maintains a universal appeal, keeping all other target audiences engaged in the celebration of togetherness that Lipton tea invokes.
“The connection with Lipton was instant and the collaboration felt like a natural result to the chemistry we had with the client and the understanding we shared on the brand,” said Reham Mufleh, Managing Director at Horizon FCB Dubai.
“Our work with Lipton goes beyond advertising – it’s about creating a Never Finished space for Lipton in Ramadan.
