After intense multi-agency pitch, Food and beverages major, PepsiCo India has awarded its creative mandate to Leo Burnett. PepsiCo India’s incumbent agency on record was Wunderman Thompson India. As per the terms of this mandate, Leo Burnett India, a Publicis Groupe agency, will strive towards long-term growth and momentum across PepsiCo’s foods and beverages portfolio.
As part of the partnership, Leo Burnett will be responsible for the company’s creative and digital mandate across all brands in the country. The announcement comes after PepsiCo ended its three-decade long association with WPP’s network of creative and media agencies.
Welcoming Leo Burnett to the table, George Kovoor, Senior Vice President, PepsiCo India, said, “At PepsiCo India, our aim is to create innovative and purposeful consumer campaigns that help us engage effectively with our consumers. Leo Burnett’s “strategic thinking” along with robust creative and marketing capabilities make it the right partner for PepsiCo India’s next phase of growth.”
Elated upon winning the mandate, Dheeraj Sinha, CEO, Leo Burnett, South Asia and Chairman BBH India said, “We are overwhelmed with the trust posed in us by PepsiCo India in aligning their portfolio with us. PepsiCo’s business in India is witnessing a tremendous growth journey and we are looking forward to being their partners in accelerating this momentum. The mandate offers us a wonderful opportunity to further create ground breaking work, and integrate culture, creativity, data and technology in campaigns, going forward.”
About Leo Burnett:
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients.
Part of Publicis Communications, Leo Burnett Worldwide is one of the world’s largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world’s most valued brands including Allstate, Esurance, Firestone, Jim Beam, Kellogg’s, Kraft, Marshalls, MillerCoors, Nintendo, P&G, Samsung and United Healthcare among others.
Website for reference: https://leoburnett.com/
About PepsiCo:
PepsiCo is a food and beverages service company whose products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands – such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream – that generate more than $1 billion each in estimated annual retail sales.
Website for reference: https://www.pepsico.com/
