Thumps up has released its latest ad, featuring Bollywood actor Ranveer Singh and Telugu film star Mahesh Babu with the title ‘Last Men Standing’. Conceptualised and executed by Lowe Lintas the 60-second ad features the duo in a post-apocalyptic world battling zombies while searching for any remaining men. It’s the first time the two Thums Up ambassadors are working together. Earlier, Thums Up had the two act in separate ads, but with the same script and cut; one in Hindi and another in Telugu. Mahesh Babu signed for the brand in 2007, replacing Chiranjeevi. He became one of its national ambassadors in 2012. In 2016, Singh signed on, replacing Salman Khan as Thums Up’s brand ambassador. Singh shared a campaign photograph online, where he said: “One of the finest gentlemen I have had the privilege to collaborate with. Our interactions are always enriching. Love and respect to big brother Mahesh Garu.”
Pavan Kumar is Chief Data Officer, Ethinos Digital Marketing
Ethinos Digital Marketing, a full-service digital marketing agency, has brought on board Pavan Kumar as Chief Data Officer. Kumar is expected to usher in initiatives to enable data analytics and data science capabilities across the board to support policy making while also ensuring data management excellence. Congratulating Kumar, Brijesh Munyal, Joint Managing Director, Ethinos Digital Marketing, said: “Data and analytics is the foundation to everything we do and plays a vital role for our success. We are incredibly excited to bring Pavan on board, he brings with him a wealth of experience and hands on expertise in implementing data strategies. He and our existing expert team together will enable us to transform perception of the ground through the convergence of data and technology.” On taking up the new role, Kumar said: “I am looking forward to using my expertise in data management, analytics, and ML/AI while also enhancing data security.”
Van Heusen launches ‘The Winter Edit’ campaign
Depicting the different moods of winter, the Aditya Birla-owned fashion and retail brand Van Heusen, has launched a campaign titled ‘The Winter Edit’, showcasing their winter collection 2020. Van Heusen has released the campaign on YouTube. The campaign will be amplified on other digital platforms, including Facebook, Instagram, Inshorts and in store. Talking about the campaign, Saikat Mitra, Creative Director, Van Heusen, said: “Van Heusen is a brand providing sharp, trendy global fashion for our consumers. We have championed the coming-together of aesthetics and innovation in all our products. This winter, we have put together bold colours, new-age fabrics blending with superior comfort and style to create ‘The Winter Edit’ – a collection of sharp jackets, vibrant sweaters, and sweatshirts to keep you warm. The campaign highlights the bold confidence and the active lifestyle of the Van Heusen consumer.”
Tanya Naik appointed is Head of Omnichannel, Pine Labs
Pine Labs, an Indian merchant platform company providing financing and last-mile retail transaction technology, has taken on board Tanya Naik as the Head of Omnichannel. Nitish Asthana, President and COO, Pine Labs, said: “Tanya’s wealth of experience in banking, partnerships and pure play fintech will play a critical role in the launch and expansion of our omnichannel business, as this is the way consumers and businesses will buy and sell in the future. At Pine Labs, our leadership in offline merchant space provides us a unique platform to expand our suite of services, particularly when Covid19 has provided a major fillip to consumers’ preferences to shop, discover and buy online and offline in equal measure.” Talking about her appointment, Naik said: “After spearheading the offline payments landscape for decades, Pine Labs is now poised for bigger wins in the world of omnichannel payments, services and Pay Later EMI. I am delighted to be a part of this journey and look forward to contributing to the company’s success.”
