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JSW ropes Alia Bhatt and Ayushmann Khurrana in its latest campaign

JSW Paints has announced the launch of 'Halo Paints' through a film featuring Alia Bhatt and Ayushman Khurrana. In the film conceptualised by TBWA India, Bhatt returns in her Sawalia avatar. https://youtu.be/dKrwmGAffAk It opens with Khurrana...

Rediffusion Brand Solutions has announced the launch of Ladyfinger, an all-women agency

Rediffusion announces all-women agency Ladyfinger. The agency aims to provide gender-balance in advertising. Its mission is to elevate women's voices and perspectives. The agency is founded the thought that a vast majority of Indian...

7UP strengthens brand positioning with Anirudh’s musical anthem

7UP has teamed up with Anirudh Ravichander for a Tamil musical anthem, strengthening its new brand positioning ‘Super Duper Refresher’. In the opening scene, the protagonist is stuck in gridlock on a hot, muggy...

Tiger Beer collaborates With G-DRAGON to Launch Tiger Soju Infused Lager

Tiger Beer has introduced musical, artistic, and fashion icon G-DRAGON as the new Global Tiger Brand ambassador for the debut of Tiger Soju Infused Lager, an “easy-to-drink lager with a hint of sweetness and...

Lee Jeans rolls out #TheRealDenim Campaign in India

Denim brand, Lee Jeans, collaborated with integrated marketing agency CupShup to launch #TheRealDenim campaign to spotlight the inauguration of its flagship store on Bangalore’s bustling Brigade Road. https://youtu.be/BqNyAOIWU3k The campaign kicked off with a week-long activation...