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Tuesday, October 26, 2021

IPG and FCB acquires Kinnect

Kinnect, the full service award winning digital marketing agency has been acquired by Interpublic Group of Companies and FCB As per the terms of acquisition, the group will continue to operate under the management of its current leadership.The group has built in-house capabilities for influencer & talent outreach – Kinnect Outreach, reputation management & listening – Kinnect 24/7, Kinnect Tech, and Kinnect Productions, to meet the rapidly evolving needs of clients and deliver work that positively impacts their businesses.

Founded by Rohan Mehta and Chandni Shah in 2011, Kinnect has scaled to 350 + employees, working across offices in Mumbai, Delhi and Bangalore. The group has worked with some of the biggest brands in the country, including Amazon, Asian Paints, HDFC Bank, P&G Group (Ariel, Tide & Old Spice), Disney+ Hotstar, Bytedance Group, TVS Motors, RPSG Group, and more.

Digital will become mainstream in India in 2017: Rohan Mehta
Rohan Mehta, Founder, Kinnect

Elated on the development, Rohit Ohri, Chairman & CEO, FCB Group India, said, “We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term. This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”

Commenting on it Rohan Mehta, Founder, Kinnect, said, “This development represents an exciting new chapter in our journey! As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context. We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”

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