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Monday, October 25, 2021

Infectious Advertising bags the digital mandate for Go Cheese

Go Cheese, from the house of Parag Milk Foods – one of India’s leading dairy players – has chosen Infectious Advertising as their digital communications partner. Infectious will help Go Cheese with charting the strategic roadmap and providing the creative impetus to build the brand a formidable digital presence.

Speaking on this development, Akshali Shah, Sr. VP- Strategy, Sales & Marketing, Parag Milk Foods Ltd, commented, “We are delighted to be associated with Infectious to ramp up our digital activities. We were impressed by the company’s strategic approach and their ability to deliver digital intelligence. We have been investing a lot of time and effort in our digital initiatives considering the accelerated growth of digital mediums. Infectious will help us increase our reach and engage better with our target audience, while simultaneously contributing to our business goals. We look forward to a long and exciting partnership ahead.”

Speaking on the win Ramanuj Shastry and Nisha Singhania, Co-founders and Directors, Infectious Advertising, said “It’s an absolute honour to be chosen by a massive brand like Go Cheese – a beloved household name in India – as their digital communications partner. We intend to repay the faith reposed on us with some truly exciting and insightful work.”

About Infectious:

Infectious is an eight-year-old integrated full-service agency that offers digital and mainline communications solutions to its partners. Founded by industry stalwarts Ramanuj Shastry and Nisha Singhania, Infectious boasts of some top Indian brands and business houses in it’s rapidly expanding roster e.g. National Geographic, ALD Automotive, Tata Capital, UltraTech Cement, Tata Communications, ASCI, Inorbit malls, TBZ – The Original, EBCO Furniture-Fittings and Netflix among others.

About Parag Milk Foods Ltd:

Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a Pan India presence. We have our own manufacturing facilities with in-house technology which are strategically located at Manchar in Maharashtra, Palamaner in Andhra Pradesh, and Sonipat in Haryana. We sell 100% cow’s milk products that are healthy and nutritious. Our integrated business model and strong R&D capabilities have helped us emerge as the leader in innovation.

Our dairy farm, Bhagyalaxmi Dairy Farm Private Limited houses more than 2,500 Holstein Friesian cows, with a mechanized milking process. Under brand “Gowardhan”, we offer traditional products like Ghee, Dahi, Paneer etc. while under the brand name “Go” we offer products like cheese, UHT milk, buttermilk, lassi, yoghurt etc.

“Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality cow milk. The Company has also ventured into B2C segment for Whey Protein with the brand Avvatar – India’s 1st 100% vegetarian whey protein, first of its kind manufactured in India.

Our goal is to become the largest dairy FMCG company that emphasizes on health and nutrition to consumers through innovation.

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