Nabendu Bhattacharyya, Founder of ideacafe.agency, announced the appointment of key senior hires across markets focusing on the growth trajectory for the agency. With a major focus on creativity and idea-based solutions, Bhattacharya announced the appointment of Divesh Jadhav as Creative Director with an aim to reinforce and strengthen the creative capabilities of the agency.
Prior to this, Jadhav was with Mirum India, a WPP Company as design Head and has also worked with Publicis and Green Room Media. Divesh brings him with experience in social media, marketing automation design, OLV’s, animation, and art direction for both theatre and films.
Bhattacharya commented, “I have always been passionate about creativity. With Divesh coming on board his experience of over 12 years as a creative professional will help us further cultivate and set the creative culture at Ideacafe”. Divesh commented, “OOH has largely been left unexplored as a domain from a creative perspective and the positioning of ideacafe as being the fore bearers of a creative OOH solution provider was too strong to resist. I am glad to be part of a visionary team that is out to make a huge difference combining the LOGIC and MAGIC of OOH”.
Raj Mohanty, an industry veteran with more than two decades with experience and expertise in the industry, joins as Vice President. In his new role Mohanty will be operating from the agency’s Delhi office and will be responsible to drive growth, foster innovation, and enhance its service offerings in the north region and national level. His immediate prior stint was with Signpost as VP strategic alliances – North and has worked with GroupM, LG ads and Kinetic in various senior roles.
On Mohanty’s appointment, Bhattacharya said, “I welcome Raj on board at Ideacafe. Raj is a seasoned professional with over two decades of experience. His strategic vision, creative leadership, and proven ability to build and nurture relationships with clients, media partners, and other stakeholders make him the ideal choice to further strengthen ideacafe. agency presence and expand its market share in the north and rest of India.”
On his appointment, Mohanty said, “Having been an outdoor and creative professional for close to 2 decades I was able to clearly see the vision of ideacafe and its core team and am happy to have gotten this opportunity to be part of this new and compelling new OOH and content building narrative”.
In the East, Sunny Sharma joins the team as Client servicing Director and Business Head East. Sunny is a seasoned outdoor professional and has been part of OAP, Percept Out of Home, Milestone Brandcom and Dentsu in the past. On his appointment Sunny shared, “I have worked with Nabendu maximum tenure of my career and have been influenced deeply by his vision and work ethic, I am glad to be part of this revolutionary initiative called ideacafe”.
Bhattacharya commented, “I am thrilled to have Sunny on board with us. Over a period, Sunny has become a passionate and dynamic talent in all spectrums of communication. His passion for achieving very best result makes him one of the best talents in the industry.”
In the West, Mitesh Darji comes onboard as Client servicing Director. Darji brings with him over 12 years of experience in OOH business he has been in Dentsu, Milestone Brandcom and prior Mediacircle in past.
On joining ideacafe, Darji said, “Joining ideacafe. agency is an exciting opportunity for me at this junction of my career. Have worked with my mentor Nabendu and I look forward to collaborating with talented team here at ideacafe and leverage my expertise to deliver exceptional result to our clients”. Nabendu commented, “We are thrilled to have Mitesh on board with us. He will be working with leadership team in driving our growth story in West and I extend my best wishes to him”.
In the South, Pavankumar Makani joins from Madison Media as Branch Head Bangalore and will drive business from the agency’s Bangalore office. Pavan will focus on strengthening client partnerships, profitability, and business relations in the south. An MBA from Bangalore University Pavan has worked with Ogilvy as Account Supervisor, Milestone Brandcom as Sr. Account Director. Pavan brings with him the experience of working with some of the largest brands in the country.
On his appointment, Makani said, “I have been following the visionary initiatives of Nabendu and also his core team for many years and believe that their union at ideacafe will definitely disrupt the industry for the better and I couldn’t have asked for a better opportunity, it is indeed a privilege to be part of ideacafe”.
