Conceptualised and executed by McCann Worldgroup, Hero Motocorp has launched a newest campaign #KhudKiSunLe which aims at defying stereotypes and creating impact through compelling messaging for Destini 125 Xtec, featuring the company’s new brand ambassador and youth icon, Siddhant Chaturvedi.
Through the rhythm of an intense rap with a pivotal turning point – Khud Ki Sun Le!, the TVC intends to initiate a culture of making brave choices that are backed by discernment.
Commenting on the launch of the new TVC, Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp said, “Our message aims to empower the youth to act on their inclination and normalize making brave choices, for their greater good. This is reflected in our newly launched, Destini 125 Xtec, which has been built with the most ergonomic features. It has retained its retro-frontal design, it sports a metal body and has added smart upgrades like Bluetooth Connectivity, Digi-Analog Speedometer, LED headlamp to be in sync with the times. And that has made it one of the most stylish and efficient of scooters on offer. It celebrates the confluence of two worlds – Style and Tech – to create the vehicle of choice for the confident, discerning and opinionated youngster. We are confident that Destini 125 XTEC will be a crowd-puller.”
Speaking about the new TVC, protagonist and Hero MotoCorp’s brand ambassador, Siddhant Chaturvedi said, “KhudKiSunLe is close to my heart for many reasons, one of them being that it reflects my personality. I have seen people not taking easily to being different or choosing the less-traversed path. The obvious reason has either been second-guessing themselves and their gut feeling or going with what the majority favours. In the process, they have lived with significant indolence weighing down the power of their expression. I have always believed in the rigour of making well-informed decisions and I am excited to be propagating the same through the Destini 125 XTC commercial.”
The TVC has been conceptualized and executed by McCann Worldgroup. The campaign is being brought to life through a robust 360-degree surround campaign panning across multiple platforms – TV, Print, Digital and OOH.