Happilo Private Limited, a premium dried fruits and healthy snack brand, entrusted Social Beat, India’s fastest-growing independent digital marketing company, to scale its brand across digital channels.
Social Beat is to scale the online presence and increase sales through the website and marketplaces such as Amazon and Flipkart. The company will also help drive organic visibility through SEO-optimised content and create and manage Happilo’s social media campaigns. They have already hosted a virtual meet-and-greet with IPL franchise Rajasthan Royals and Pro Kabbadi League team Haryana Steelers, with more such exciting collaborations lined up for the near future. Social Beat won the mandate as a result of a competitive pitch.
Speaking about this partnership between the two fast-growing brands, Vikas Nahar, Founder, Happilo Private Limited, said: “Social Beat comprises young and dynamic digital evangelists. We at Happilo are excited to partner with Social Beat and further our digital presence to achieve dominance in this category.”
Additionally, Hapillo also plans to grow into exclusive brand outlets (EBOs) in the near future and open around eight company-owned stores.
Vikas Chawla, Co-Founder, Social Beat said, “It’s exciting to partner with Happilo in the journey of building their brand and scaling up their business. With D2Scale, our new centre of excellence for D2C brands, we will be leveraging an end-to-end approach to scale across marketplaces, instant delivery platforms and D2C channels”
Happilo is a premium dried fruits and healthy snack brand that was founded in the year 2016. Headquartered in Bengaluru, Happilo sells edible Nuts, Dried Fruits, Seeds, Dry Roasted snacks, Trail Mixes, Festive Gift hampers and more. With over 200+ distribution partners across India and an automated manufacturing facility in Yeshwanthpur, Bengaluru, Happilo is looking to dominate the health food industry. With more products on the anvil, Happilo is looking to expand their audience base in India and even Asia. Customers can purchase Happilo products across all leading retail outlets and online, in the company website and marketplaces.
About Social Beat
Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, boAt, Scaler, ZestMoney, Paytm, Pinelabs, Dhani, Chumbak, and with top brands including Indiabulls Dhani, Bharat Matrimony, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, Give India and Isuzu on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.