As India gears up for the festival of colors, Haldiram’s, the renowned Indian sweets and snacks brand, has recently unveiled its Khulke Khilao Holi campaign alongside a delightful assortment of festive treats. This year, alongside its beloved Thandai and Gujiyas, Haldiram’s presents a dedicated range of Holi special products, perfect for gifting during this joyous season.
In celebration of Holi, Haldiram’s has launched a digital advertisement that beautifully captures the spirit of the festival. The short film follows a young boy’s determined quest to express his affection for a girl amidst the vibrant chaos of Holi. Amidst playful interactions with relatives and neighbors, he shares Haldiram’s Thandai, Gujiya, and snacks with everyone he meets, reserving the last treat for his sweetheart. Ultimately, he finds himself drenched in color by the girl in a heartwarming finale. The film concludes with the tagline Khulke Khilao Holi, inviting everyone to fully immerse themselves in the joy of Holi.
Speaking about the importance of Holi and the campaign by Haldiram’s, Kailash Agarwal, president– retail and QSR, Haldiram’s, expressed, “Holi, the festival of colours, holds a special place in the hearts of millions of Indians. It’s a time for joy, laughter, and togetherness. At Haldiram’s, we aim to enhance these celebrations by offering a wide range of delicious Gujia, Thandai and snacks that bring people closer. The new digital video is a testament to the experience that we as Haldiram’s induce within Indians as we celebrate the festival of colours to the fullest.”
Divya Batra, head of marketing, Haldiram’s, focused on the significance of Holi in Indian culture, saying, “Holi is more than just a festival; it’s a celebration of love, friendship, and the triumph of good over evil. Through our Holi campaign and specially curated products, we aim to create unforgettable moments and sweet memories for our customers.”
Halidram’s specially curated Holi gift boxes, sweets and snacks are available on Haldiram’s website and partner food service aggregators including Zomato.
