In the bustling rhythm of our cities, let us pause to celebrate the timeless bond of motherhood. In a tribute to the often unsung heroes of agriculture, Akshayakalpa Organic launched a campaign this Mother’s Day. The campaign inspires consumers to extend their gratitude to the mother farmers who tirelessly provide nourishment to our tables. Through this, urban mothers eagerly sought out invaluable tips and hacks from their rural peers on the art of parenting. This mutual sharing of wisdom not only celebrates the diverse experiences of motherhood but also strengthens bonds across different communities, fostering a sense of solidarity and support among mothers everywhere.
The aim of this initiative is to create a bridge between city mothers and their rural counterparts. Mothers were invited to express their appreciation through letters of gratitude to farmer mothers, fostering an exchange of acknowledgment, respect and tips and tricks of parenthood. Additionally, the campaign also encouraged families to actively participate and invited them to craft letters of gratitude addressed to these dedicated women farmers. It provided an opportunity for individuals to share personal stories and express heartfelt appreciation for their ceaseless dedication.
Akshayakalpa Organic aims to foster a deeper connection between urban consumers and rural farmers using this campaign as a medium for the same.
Mr. Shashi Kumar, Co-Founder and CEO of Akshayakalpa Organic, emphasizes, “At Akshayakalpa Organic, we honor the profound impact of mother farmers on our food systems, ensuring access to nutritious, sustainable produce. This Mother’s Day, we urge city residents to recognize the dedication, resilience, and love that mother farmers infuse into their work. Through this initiative, we aim to bridge the urban-rural gap, fostering a deeper connection between consumers and the agricultural heartland. Our goal is not only to express gratitude to mother farmers but also to educate future generations about the pivotal role of farmers in our lives. By promoting the good food movement and connecting consumers directly to the source of their food, we take a significant step towards building a more sustainable and conscientious food culture.”
Akshayakalpa Organic hopes that this campaign will not only honour the invaluable contributions of mother farmers but also inspire a deeper connection between consumers and the origins of their food. As we celebrate Mother’s Day, let us extend our appreciation beyond our own homes and recognize the dedication and love that sustain us all.
About Akshayakalpa Organic: Akshayakalpa Organic, founded in 2010, is India’s first certified organic dairy enterprise that offers milk and milk products that are free from antibiotics, synthetic additives, and chemical pesticide residue. The organization stands true to its name with its vision of building a healthier world through nutrition, based on clean science, and a sustainable farming ecosystem accessible to the entire nation.
Akshayakalpa has crafted a world-class model that not only creates a new industry benchmark in dairy farming practices but also nurtures farmers in line with its mission to create a holistic ecosystem-led transformation through its Farmer-Entrepreneurship Initiatives.
The nutrition-rich products of Akshayakalpa include Milk, Ghee, Cheese, Butter, Paneer, Curd, Buttermilk, Bread, Honey, Batter, Coconut, and Virgin Coconut oil, and many new products to be launched in the pipeline. Akshayakalpa currently has about 300000+ customers across Bengaluru, Chennai, and Hyderabad and growing.
