32.1 C
New Delhi
Thursday, June 13, 2024

People movement, advocacy, and pursuit of happiness

Dan Johns is the Managing Partner, Havas Media Group

Dan Johns, Managing Partner, Havas Media Group

Havas Media Group, the global creative agency has appointed Dan Johns as the Managing Partner. He will report to Virginia Hyland, CEO of Havas Media Group. Virginia Hyland said, “Dan is one of the most respected senior media operators within our industry. He brings enormous digital, data, and technology capabilities to marketers who continue to focus on driving growth for their brands. We are incredibly excited and proud to have someone of Dan’s caliber joins our rapidly growing group as we continue to innovate and evolve.” She further added, “Dan’s wealth of experience will undoubtedly benefit our team and our clients, helping to elevate our thinking and capability in the ever-changing dynamic media landscape.” On taking up the new role, Johns said,  “The last three years working as an independent consultant to some of Australia’s most successful brands have been both a liberating and eye-opening experience. I am really looking forward to putting into practice all that I have learned to help Havas Media Group fast track its ambitions.” Johns comes with over 27 years of experience in the media space which includes COO at IPG Mediabrands Australia and CEO of Media Agency Ikon. Recently he founded an independent consultancy, Ippon, which has provided strategic and operational advice to a variety of blue-chip marketing businesses including advertisers, agencies, and media owners.

#ShesAnIcon hits more than 5 million views

#ShesAnIcon campaign was launched to honour Singapore role models through an online sticker series that can turn them into literal ‘social’ icons on social media. Developed in collaboration with gender advocacy group AWARE, the campaign has gained more than 5 million views. The agency worked with five locally-based women illustrators to create a total of 40 stickers and launched them on a weekly basis on GIPHY, Telegram and Whatsapp. The campaign has been amplified through BBH Singapore and AWARE social platforms along with the social channels of icons involved.  Iconic illustration stickers featuring women role models such as Kamala Harris have amassed upwards of 22.5M views each, demonstrating the immense power of stickers in inspiring the next generation of women. Detailing about the campaign, Margaret Thomas, President, AWARE, said, “I am a huge proponent for bringing the lesser-known stories of women in Singapore into the limelight, so it’s fantastic to see how much the stickers have resonated with users so far. They seem to have tapped into a real hunger for diverse local representation amongst women and girls here. I hope the campaign will inspire the public to seek out more information about these women, and plenty of others besides.” Talking about the splendid response, Amanda Lim, Senior Strategist, BBH Singapore, said, “We have been energised by the response to the campaign and also with the opportunity to engage with such a diverse set of women role models in Singapore. Beyond the incredible stories of these women, hacking popular search terms on GIPHY has also helped us show the world all these women icons in Singapore.”

Happiness Small Business Initiative by Happiness Saigon

In an attempt to spread happiness and give back to the community that they’ve been a part of for the past 6 years, Happiness Saigon has started what it calls the Happiness Small Business Initiative which offers free consultancy service for small business owners that puts them directly in touch with one of the members of the leadership team at the consultancy. This service is free to any and all small business owners in Vietnam who want the help figuring out how to get back on their feet and hit the ground running. Detailing about the initiative, Alan Cerutti, CEO, Happiness Saigon, said, “We love Vietnam, and this program is a way for us to give back to the community that we’ve been lucky enough to call home for the past 6 years since our founding. Using the one thing we’re best at, creative and out of the box thinking, we know we can really help the local business community and do some good.” Commenting on it, Son Nguyen, Business & Operations, Happiness Saigon, said, “It’s very potential yet challenging for small and new businesses in such a dynamic market like Vietnam. We want to give a useful hand to people who want and dare to think and do differently.” Over the phone the small businesses can have a short conversation one of the team leads at Happiness Saigon. After getting a general understanding of the needs the business has, an in-office meeting can be arranged with a team of people from the creative consultancy handpicked to meet this challenge.


Must Read

- Advertisement -spot_img


Related news

- Advertisement -spot_imgspot_img