Frieightbro, the digital hub which empowers Freight Forwarders by providing rate automation, quotation management, and e-booking solutions to set up a digital storefront has rebranded itself to Freightify. The firm’s rebranding is due, in large part, to their expansion into the global market. Freightify recently launched its new logo to cement the completion of its transformation into a first-of-its-kind SaaS platform, exclusively catering to the Maritime Freight Industry.

Raghavendran Viswanathan
Raghavendran Viswanathan

Speaking about the rebranding strategy, Raghavendran Viswanathan, CEO of Freightify, said, ”The term ‘Freightify’ is derived from the fact that we intend to be a ‘Shopify’ kind of a platform for the Maritime Freight Industry. We believe in enabling the existing players and in democratizing technology to level the playing field for the ecosystem. We are a highly organized and efficient click-to-order platform that will make freight forwarders of all sizes efficiently conduct business and save costs.”

Established in 2016, Freightify has a strong team of 80+ tech and logistics professionals from India, Europe, and the USA, with the vision to create a technology-enabled global supply chain that is well-orchestrated by various core and non-core parties. The digital platform enables customers to automate all these manual tasks and save 70% of the time invested while cutting down 50% of the cost just at the click of a button. Freightify is fast becoming the platform of choice for the freight forwarding ecosystem.