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Saturday, July 13, 2024

Ducati India names Ranveer Singh as Brand Ambassador

Luxury motorcycle brand Ducati today made two big announcements in the  form of the launch of the Diavel V4 and the onboarding of Ranveer Singh  as the brand ambassador for India. Muscular, sporty, extravagant, and elegant at the same time, the Diavel V4 is  the perfect motorcycle to announce this unique partnership as Ranveer truly embodies the Diavel’s spirit of ‘’Dare  to be bold.” 

Ducati India announces Ranveer Singh as Brand Ambassador

Ducati stands for style, sophistication, and performance. It has been at the helm of luxury motorcycling across the  world and is the first choice for any motorcyclist who is looking for an absolute benchmark in performance  motorcycles. Ducati is proud to associate itself with a superstar like Ranveer who is also known for his refined taste,  impeccable hard-hitting performances, and a keen eye for attention to detail. 

Ranveer has been a huge fan of the Ducati brand and is looking forward to getting back to motorcycling with the  Diavel V4. While he will promote the Ducati brand across various channels, he will also join Ducati at various experiential events in India and abroad, namely Bharat GP, MotoGP races in Asia-Pacific region, and World Ducati  Week, Ducati’s biggest motorcycle festival in the world, which takes place biennially at Misano, Italy.  

Commenting on the development, Bipul Chandra, managing director of Ducati India, said, “I am excited to  have Ranveer on board as the ambassador for Ducati in India! The Diavel V4 is the perfect motorcycle to announce  this partnership as both Diavel and Ranveer command a unique presence in their respective worlds. We have had a  spectacular pre-launch response to the Diavel V4 as the first two lots are already sold out. A Red Diavel V4 is also  heading to Ranveer’s garage, and I am sure that it will set a new benchmark in the segment of sport nakeds and  muscle cruisers.” 

Superstar Ranveer Singh said, “I’m thrilled to be the ambassador of Ducati, a brand that is iconic in the automotive  world. I resonate with the spirit of the brand, which exudes style and defines performance. Ducati represents a  perfect blend of power, sophistication, and innovation. It’s an honour to be the ambassador of this legendary brand  that stands for the passionate and relentless pursuit of excellence! I’m excited, ready to rev up the engine and  conquer new horizons together.” 

With the introduction of the V4 Granturismo engine, the Diavel’s performance becomes even more astonishing with  168 hp and 126 nm of torque. This is the ideal engine for a muscle cruiser, capable of combining linear power  delivery at low revs with vigorous torque throughout the entire rev range.

With prices starting at INR 25.91 lacs (ex-showroom), deliveries will begin immediately across all Ducati stores in  New Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kochi, Kolkata, Ahmedabad, and Chandigarh. 


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