Created by Mother, Dubai Tourism has rolled out the latest film in the “Dubai Presents” series of blockbuster trailers starring Jessica Alba and Zac Efron.
In the latest trailer, called “Dubai Presents: A Captivating Saga” and created by Mother, the Hollywood stars play characters in a period drama set in Dubai in the 1950s. The film centers around the story of a young aviation pioneer, Alba, at a crossroads in search of the conviction and answers she needs to beat the odds.
The one-minute film directed by Craig Gillespie, hints at an itinerary packed with hidden gems – from uncovering the city’s rich history dating back to the Iron Age to a perfect day spent on a desert oasis; indulging in a delectable Emirati meal over a campfire, and learning about Bedouin traditions from falconry to astronomy and more.
The blockbuster trailer pays homage to the city’s multicultural roots as it prepares to celebrate the UAE’s Golden Jubilee and the start of Expo 2020 Dubai. Shot on location in Dubai with the city backdrop acting as the set, the films will run in digital, cinema and TV media in 27 global markets in 15 languages.
This is the fourth trailer in the global campaign starring Alba and Efron. Previous instalments were “Dubai Presents: A Brand New You”; “Dubai Presents: A Romance to Remember”; and “Dubai Presents: A Five-Star Mission”.
About Dubai Tourism
With the ultimate goal of Dubai becoming the world’s most visited city, Dubai’s Department of Tourism and Commerce Marketing is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector.
Dubai’s Tourism Vision for 2025 is a strategic roadmap with the key objective of attracting 25 million visitors per year by 2025. This strategy outlines what needs to be delivered for the city to effectively drive and serve this visitor growth with multiple initiatives covering regulatory policy, infrastructure development, product offering enhancement, and destination marketing investments. The overall goal of these initiatives and the strategy is to position Dubai as the ‘first choice’ for the international leisure and business traveller.
Tourism is a central pillar of Dubai’s economic growth and diversification. The Tourism Vision will further leverage the sector by broadening Dubai’s offering across events, attractions, infrastructure, services, and packages. Part of this strategy involves adapting a marketing approach to showcase Dubai to a wider audience and increasing awareness and conversion of flight and hotel bookings.
Website for reference – https://www.visitdubai.com/