Milieu Insight, a consumer research and analytics company, has announced a strategic partnership with Dentsu International to digitally enhance Dentsu’s Consumer Connection System (CCS) in Vietnam using Milieu Portraits. According to Dentsu, the partnership will enable Dentsu to use advanced research and analytics tools for quicker turnaround studies with Milieu’s consumer profiling tool.
“Through our partnership with Milieu Insight, CCS in its new digital avatar is going to fundamentally shift the media research industry and give our brands the latest insight into not just ‘what’ media their target consumer is consuming and ‘when’ – but more importantly, ‘how’ they are consuming that media and ‘why’,” said Navin Dhanpal, CEO of Carat.
“We’re able to offer our clients a higher level of insight and accuracy because of the quality and depth of data Milieu Insight’s Canvas provide, at the speed with which it can be augmented,” added JP Salustiano, Chief Strategy Officer, Dentsu Services Vietnam.
“We are already able to build planning segments for our clients that were not possible before, which gives us greater ability to drive return on marketing investment.”
“The real-time dynamic nature of Milieu Insight’s consumer engagement platform and the wide range of data that it holds will empower Dentsu to help brands gain a competitive edge and build stronger relationships with their customers,” said Gerald Ang, Chief Executive Officer, Milieu Insight.
