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The ‘Chautha Bandar’ Roars: Dabur Red Paste Takes on India’s Ignored Dental Woes
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, has unveiled a powerful new digital video campaign (DVC) urging families to seek “Freedom...
Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its...
Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor and...
Vithoba Launches “Har Smile Ek Jeet Hai” Campaign on World Smile Day
Vithoba Healthcare, a trusted name in oral care, today announced the launch of its new campaign, “Har Smile Ek Jeet Hai” (#HarSmileEkJeetHai) on the occasion of World...
Showroom B2B Hosts Four-Day Roadshow, Showcases Category Expansion and Future Fashion Trends
Showroom B2B (3Fate Technologies Pvt. Ltd.), India’s leading B2B platform for value fashion, successfully concluded its four-day roadshow held between 24th and 27th September...
‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand Philosophy
Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored in this philosophy, the company...
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created...
Jaideep Ahlawat Leads Liberty General Insurance’s Road Safety Message—‘Choose Calm Over Conflict’
Liberty General Insurance Ltd. has unveiled its first-ever influencer marketing campaign, featuring the acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the...
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,” “Pull-Up...
Celebrating Roots: Lay’s Unveils Limited-Edition Packs Dedicated to Farmers
Lay’s has unveiled a special limited-edition pack series in India that celebrates the farmers behind its iconic chips. Each pack is adorned with farmer-inspired...
‘Bodies at Work’: NikeSKIMS Debut Campaign Puts Women Athletes in the Spotlight
NikeSKIMS has unveiled its much-anticipated debut collection, launched in tandem with a global campaign film titled Bodies at Work. Blending Nike’s legacy of performance...