Lion & Lion has announced the return of Bilal Khan as Group Director of Strategy & Media Integration. Khan will spearhead Lion & Lion’s integrated strategy product, building synergies between data, creative, media, and social the agency said “to deliver high-quality connected, and meaningful brand marketing solutions to clients which shapes a better future for their business and customers.” The agency added that Khan previously played a pivotal role in establishing the first strategy department at Lion & Lion, elevating the quality of strategic thinking within the organization, and collaborating closely with creative, social, and media teams from 2019 to 2021.
Khan, who brings over 15 years working with brands in APAC and the Middle East returns to Lion & Lion from his most recent role as Regional Strategy & Planning Director at McCann Worldgroup, leading brand strategy for McCann’s creative and dotcom businesses and he managed a team of strategists and fostered their growth as T-Shaped strategists in Singapore. Prior to that, he managed connections planning for Starcom on Samsung in the SEA regions and led brand experience at Digitas for Macallan, Coke, and Mercedes at Publicis Groupe.
“It’s great to welcome Bilal back. Our organisation and our product have come a long way since he was here last time, so I’m excited to see Bilal further build on that,” said Lion & Lion’s Chief Executive Officer, Fredrik Gumpel.
“He has gained valuable regional experience and grown as a leader over the past few years. I’m confident that, with his great international experience, positive attitude, and ambitious approach, he is a perfect fit to enhance our strategic offering and help us take our product of integrating data and creativity to the next level.”
Khan added: “I am really looking forward to my second inning at Lion & Lion. The company is in a solid position, we have a very talented team and the product is very superior, all enabling us to push the thinking for our clients and deliver high quality truly integrated creative and media fuelled solutions to our clients that drive their business growth and shape a better future for their customers.”
In the new role, he will oversee a team of 10 professionals across regional hubs in Malaysia, Singapore, and Indonesia, further fueling the agency’s growth and integration plans.