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Saturday, September 23, 2023

Baskin-Robbins rebrands itself, rolls out new logo, packaging, and flavors

Globally recognized, 77-year-old ice cream brand, Baskin-Robbins, has tapped brand agency ChangeUp to modernize its branding with a new logo, packaging, and new flavors.

“Our new look and manifesto recognize the extraordinary role ice cream has played in our customers’ lives, along with our continued commitment to innovation and creating someone’s next favorite flavor,” said Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins.

“Small moments that spark joy often get taken for granted. We’re encouraging people to pause and celebrate any moment that brings happiness with Baskin-Robbins.”

Baskin-Robbins will also be launching a collection of limited-edition merch – the very first line of branded merchandise for the 77-years young ice cream brand. The exclusive “yay-worthy” items will be available for a limited time, starting next week.

Such as this beach cruiser for working off the calories from that extra scoop of ice cream.

As part of the “Seizing the Yay” campaign Baskin-Robbins has also developed three new flavors available now – Non-Dairy Mint Chocochunk, Ube Coconut Swirl, and Totally Unwrapped.


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