According to Amazon, advertising has always been part art and part science. To help its advertisers on the art side of things, Amazon Ads has launched image generation in beta—a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.
An advertiser may have standalone images of their product against a white background, like a blender, for example, which can now be placed in a lifestyle context—on a kitchen counter, next to a smoothie. According to Amazon, in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.
“Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process, “At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a better advertising experience for our customers.” said Colleen Aubrey, senior vice president of Amazon Ads Products and Technology.
“With the launch of our image generation capability, any advertiser can now use a simple tool to create unique, lifestyle creative assets that make their campaigns more compelling, and at no additional cost,” added Aubrey.
