Ogilvy Singapore and Vaseline won three Grand awards at the 2025 London International Awards for their “Vaseline Verified” campaign, recognised in Direct, Health & Wellness, and Use of Social Media. The social-first campaign tackled skincare misinformation, promoting verified advice and redefining brand trust through creative, purpose-driven storytelling.
Ogilvy Singapore and Vaseline have emerged as standout winners at the 2025 London International Awards (LIA), securing an impressive three Grand awards for their breakthrough campaign “Vaseline Verified.” The campaign triumphed in the categories of Direct, Health & Wellness, and Use of Social Media—cementing its place as one of the most awarded works of the year.
“Vaseline Verified” has been widely celebrated for its bold, social-first approach to tackling misinformation about skincare in the digital age. By leveraging the power of social media to promote dermatologically verified information, the campaign positioned Vaseline as not just a trusted brand but also a credible voice in the health and wellness conversation online.
Through creative storytelling and influencer collaboration, Ogilvy and Vaseline addressed a growing global issue—the spread of unverified skincare advice on platforms like TikTok and Instagram. The campaign created an authentic connection between the brand and consumers by transforming social platforms into spaces for truth and transparency in self-care.
Winning across three highly competitive categories at the LIA demonstrates the campaign’s impact beyond marketing—it showcased how brands can use creativity to build social trust and drive behavioural change. Industry experts have lauded the work as a masterclass in “purposeful creativity” that marries brand strategy with cultural relevance.
The LIA Grands are among the most prestigious honours in the global advertising calendar, recognising innovation, originality, and effectiveness in creative communications. Ogilvy Singapore’s wins add to the network’s growing reputation as a leader in digital-first brand storytelling, while Vaseline’s success reaffirms its long-standing commitment to skin health advocacy.
With “Vaseline Verified,” Ogilvy and Vaseline have not only set a new benchmark for social media-driven brand purpose campaigns but also redefined how beauty and wellness brands can empower audiences through verified, science-backed narratives.
