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AGENCY

RECKITT CONSOLIDATES $700 MILLION EUROPEAN MEDIA MANDATE WITH WPP

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Reckitt has consolidated its $700 million European media account with WPP after a competitive pitch involving Publicis and Dentsu. The partnership strengthens their long-standing...

RUN Aotearoa Wins Pacific-Wide Campaign to Curb Single-Use Plastics in Tourism

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Women-led, indigenous-owned agency RUN Aotearoa has won the Pacific-wide campaign to reduce single-use plastics in tourism. Backed by SPTO, SPREP, and the Australian Government,...

PHD INDIA WINS MARICO’S INTEGRATED MEDIA MANDATE AFTER MULTI-AGENCY PITCH

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PHD India, part of Omnicom Media Group, has been appointed Agency on Record for Marico Limited after a multi-agency pitch. The mandate covers integrated...

BBDO GUERRERO’S IRISH BAUTISTA AND TALENTED BENGALURU’S SAMYU MURALI AMONG GLOBAL NEXT CREATIVE LEADERS...

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BBDO Guerrero Manila’s Irish Bautista and Talented Bengaluru’s Samyu Murali have been named among the 36 global winners of The One Club for Creativity’s...

PUBLICIS WINS GLOBAL MEDIA MANDATE AS UNILEVER’S ICE-CREAM DIVISION GOES INDEPENDENT

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Publicis Groupe has been appointed to lead global media strategy for Unilever’s soon-to-be-independent ice-cream business. Following Unilever’s decision to separate the unit, Publicis will...

JOHN LEWIS UNVEILS 2025 CHRISTMAS AD — A HEARTWARMING FATHER-SON STORY SET TO ‘WHERE...

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John Lewis’s 2025 Christmas ad, created by Saatchi & Saatchi, tells a touching father-son story centered on the first time a child buys a...

MUSSAVIR BHARDE TAKES ON EXPANDED GLOBAL ROLE AT WPP, LEADS REWS GLOBAL CAPABILITY CENTRE...

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WPP has appointed Mussavir Bharde as Global Director, Operations & Enablement – Procurement & REWS. He will lead the setup of the REWS Global...

End of the Old Guard? Global Ad Giants Face Power Shift as Publicis Surges and WPP Falters  

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Publicis and Havas surged ahead in Q3 2025 with strong AI-driven growth, while WPP faced revenue declines and major restructuring. Omnicom and IPG are nearing a historic...

Ogilvy Singapore and Vaseline Win Big at the London International Awards with “Vaseline Verified”...

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Ogilvy Singapore and Vaseline won three Grand awards at the 2025 London International Awards for their “Vaseline Verified” campaign, recognised in Direct, Health &...

PUBLICIS GROUPE MIDDLE EAST AND ALTIBBI FORGE STRATEGIC PARTNERSHIP TO REVOLUTIONISE ARABIC-FIRST HEALTHCARE COMMUNICATIONS

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Publicis Groupe Middle East and Altibbi have partnered to create personalised, culturally relevant healthcare communications for Arabic-speaking audiences. Combining Altibbi’s digital health insights with...

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