VMLY&R Malaysia names Didi Pirinyuang as Chief Creative Officer

VMLY&R Malaysia has appointed Didi Pirinyuang as Chief Creative Officer, a role that will see her leading the agency’s creative team. She will report to Kenni Loh, Chief Executive Officer, VMLY&R Malaysia. Known in the industry as a ‘creative unicorn’ for her work partnering with clients like Pizza Hut, PUMA and PETRONAS, Pirinyuang brings two decades of industry experience, including, managing creative teams. Most recently, she was Executive Creative Director for Ensemble Global Malaysia and previously for MBCS Malaysia where she was a founding member.

Prior to that, she was Creative Group Head for the GOVT KL (now The Clan) in Kuala Lumpur, Malaysia for two years and Creative Group Head for Naga DDB, Malaysia, for four years.

“We are delighted to welcome Didi into the VMLY&R family in Malaysia,” said Kenni Loh, Chief Executive Officer, VMLY&R Malaysia.

“Her creative prowess preceded her, and with her input, we look forward to scaling our creative offering further, using brand and customer experience to deliver the most engaging and culturally relevant creative commerce experiences for our clients.”

Pirinyuang added: “Over the last two years, I have been closely following VMLY&R, and have been wowed by some of the campaigns – especially work like ‘Mengukir Malaysia’ – a fantastic campaign they did for Telekom Malaysia.

“It’s an honour and a privilege to join an agency as well-established as VMLY&R. The agency has entered a new era of creativity and I’m excited to be a part of this journey and upward trajectory. The sky will pose no limit as we combine our common ambitions of bringing creative commerce and creative excellence to the next level.”

VMLY&R Malaysia employs over 170 staff at its Kuala Lumpur office.