Virtue has announced an addition to its APAC creative team with the appointment of Chris Gurney as Group Creative Director. Gurney joins from ADK Connect Singapore where he was Chief Creative Officer tasked with implementing and leading creative business initiatives and acquiring new client partnerships across the Asia and South Asia regions. He has spent the past 16 years working at agencies across the region developing creative platforms.
he joins Virtue’s Singapore regional hub, following the appointments of Nuno Dores as Associate Creative Director and Zoe Chen as Strategy Director.
“Chris is a highly experienced, senior creative leader, who has built innovative brand experiences and creative platforms for major international companies across categories,” said Ciaran Bonass, executive creative director APAC and MEA at Virtue.
“He joins our team in Singapore at a time when brands are looking to harness culture to reach consumers across the region and is a great addition to our growing creative team in APAC.”
On taking up the new role, “The opportunity to work for an agency that places culture at the heart of how it operates was too good to pass up. Virtue offers a new approach on how brands should not just talk at people, but actively engage with them, and I’m looking forward to working with the team and our clients to build brands from the inside of culture.”