According to the latest rankings of December 2020 by Comscore India, Vikatan.com, a leading Tamil news website, has secured the top spot as the most engaged Tamil news website with its readers spending over 56 million minutes, the most garnered by any Tamil publisher in the country.
As per the data released by Comscore, Vikatan.com is now amongst the Top 3 Tamil News/Information websites with 5.9 million unique visitors (Source: Comscore, MMX, Custom list of Tamil News Publishers, Dec 2020, Total Unique Visitors, India). Besides being the most engaged content destination for Tamils, Vikatan also finds place amongst the top-rated Tamil News App on the Play store with a rating of 4.7/5. With a combined fan base of 12 million users and 13 million subscribers, Vikatan continues to be the country’s most loved video and social media platform, making it the first choice for Tamil consumers.
Talking about the latest numbers, B. Srinivasan, Managing Director, Vikatan Group, said, “We aim to be the top Tamil digital destination in India, this achievement is attributed to a combination of quality journalism, insights, opinions and analysis& credible news coverage being delivered real-time. We strive to deliver compelling experiences and engagement for our readers,our mobile & video first approach has yielded very encouraging results and we believe there’s tremendous potential to be capitalised, with the increase in online news readership.”
Referring to the achievement, Vikatan Group’s Chief Business Strategist, Majid Khan, said, “Continuing to be the most engaged Tamil destination in the country makes us feel delighted. Thanks to our readers and advertisers who have always supported us, even more during these unprecedented times which has kept us going in delivering comprehensive content pieces across genres in engaging and innovative formats.”