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Monday, April 15, 2024

VerSe Innovation unveils ‘There For You’ campaign on mental health awareness

VerSe Innovation has unveiled a month-long initiative, ‘There For You’, a mental health campaign leading up to World Mental Health Awareness Day on 10th October. The campaign endeavours to amplify voices of change and foster inclusivity. VerSe Innovation will work to create awareness, build thought leadership, nudge behaviour change, and amplify diverse opinions on social causes.

By leveraging the reach of its platforms Daily Hunt, Josh, and One India, VerSe Innovation aims to mold a resilient nation where mental well-being takes center stage. Over the month, the campaign promises a spectrum of expert panels, influential thought-leadership posts, and grassroots stories, shining a spotlight on the integral relationship between mental health and the daily experiences of individuals. As part of the campaign, VerSe has also tied up with Fortis National Mental Health Program, Fortis Healthcare, AVPN and MASH Project Foundation.

Umang Bedi, Co-founder, VerSe Innovation said, “At VerSe Innovation, we believe that content has the power to drive meaningful change and transform society. We are excited to launch the ‘There For You’ campaign, which aims to promote a deeper understanding of mental health in India. With the combined reach of our platforms, Dailyhunt, Josh and One India, we aim to amplify conversations about mental health and encourage behavior change. We are proud to collaborate with Fortis National Mental Health Program, Fortis Healthcare, AVPN, and MASH Project Foundation to build a more resilient nation where mental well-being is a top priority. As part of our Changemakers initiative, this campaign is a testament to our commitment to leverage content for positive societal impact.”

Dr Samir Parikh, Chairperson, Fortis National Mental Health Program, Fortis Healthcare commented, “A sustained collective effort is needed to de-stigmatise and prioritize mental health. Everyone is a stakeholder and has a role to play in this. Making mental health a universal right for all has to be a goal for the society.” Lavanya Jayaram, Regional Director – South Asia, AVPN commented, “AVPN recognizes the paramount importance of addressing the second most significant factor contributing to the decline of the lifespan of Asian youth. To this end, we have established the Asian Youth Mental Wellbeing Fund, a proactive initiative aimed at enhancing the mental health and well-being of young people in India, Malaysia, and Singapore. We welcome partners who share our passion for enhancing the well-being of young people.”

Aashish Beergi, Founder & CEO, MASH Project Foundation commented, “Our continued efforts to build more conversations on mental health have given shape to this month-long campaign ‘There For You’ with very credible partners like Fortis National Mental Health Program, Fortis Healthcare and AVPN, among others, and using the power of effective campaigns, we along with VerSe Innovation (Josh, Dailyhunt & One India) are committed to creating a stronger ecosystem of multi-stakeholders that advance work on creating better mental health & wellbeing for our people.”

The campaign will be launched under VerSe Innovation’s Changemakers initiative and reaffirms the company’s commitment to employing content as a formidable catalyst for societal evolution.


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