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Thursday, June 13, 2024

Vandana Ramkrishna elevated to COO, Madison Media Ace

Vandana Ramkrishna, Chief Operating Officer, Madison Media Ace

Vandana Ramkrishna has been named as Chief Operating Officer of Madison Media Ace. Currently, Ramkrishna is leading Madison Media’s Kolkata operations. She will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

Delighted on taking up the new role, Ramkrishna said, “Elevation is the highest form of recognition to one’s ability and contribution to their organization and I feel honored to be working for a company like Madison that believes in my capability to take on this role. I look forward to strengthening our client relationships by driving their business outcomes to create new milestones within Madison and the industry.”

Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH

Congratulating Ramkrishna, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, said, “I am delighted to announce the promotion of Vandana to COO Madison Media Ace in which she takes additional charge of our Kolkata office in addition to her Mumbai accounts. Vandana brings rare passion, aggression, and integrated thinking into delivering great Client value. This also recognizes her evolution from strong client leadership to business leadership.”

Ramkrishna comes with over 22 years of experience driving tangible outcomes to help gain market share through innovative solutions. She has been delivering measurable marketing campaigns for fast-paced companies and has a proven track-record of conceptualizing & delivering best in class media strategies to support go-to-market efforts, product launches, key product initiatives and positioning brands for success. She has led businesses of top tier international advertising firms in South East Asia and currently in a leadership role at Madison Media. She carries multi-category expertise spanning from FMCGs; Apparel; Fashion; Realty; Automobiles; Consumer Durables; Airlines; Pharma; Travel and Tourism; Online Retail; Real Estate; Insurance; Retail and Financial companies and has successfully Managed businesses of over Rs 400crs +. She has worked closely with the The Home Depot AOR team in South-East market of US.She started off as Media Controller at Draft FCB Ulka, later moving to Initiative Media- Atlanta as Consultant. In 2008 she joined Madison Media as DGM, then moved to ZenithOptimedia Group as Vice President.


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