Vanaha Gin, Revelry Distillery’s award-winning artisanal spirit, is expanding into Rajasthan, Haryana, and Pondicherry after earning five global honours, including a Master Medal at The Spirits Business Global Gin Masters. With its rare five-stage distillation and 24 botanicals, Vanaha is redefining India’s luxury craft spirits market with provenance and innovation.
In the evolving landscape of India’s premium spirits market, few names have captured attention as swiftly and decisively as Vanaha Gin. Born from the vision of Revelry Distillery, Vanaha has carved out a distinctive identity as a forest-to-bottle artisanal spirit that blends authenticity with innovation. Within months of its launch, the brand has not only secured a foothold in Goa and Madhya Pradesh but is now expanding into Rajasthan, Haryana, and Pondicherry—marking a strategic leap that underscores both its ambition and the rising appetite for provenance-driven Indian spirits.
The expansion comes at a time when India’s craft spirits sector is experiencing a renaissance. Consumers are increasingly seeking products that embody heritage, sustainability, and craftsmanship, rather than mass-produced uniformity. Vanaha Gin, with its meticulous five-stage distillation process and infusion of 24 botanicals, has positioned itself as a frontrunner in this movement. Each bottle reflects a commitment to precision and artistry, qualities that resonate with discerning drinkers who value both story and substance.
Recognition on the global stage has further amplified Vanaha’s credibility. The brand has already earned five prestigious accolades, including a Master Medal at The Spirits Business Global Gin Masters, commendation from the International Wine & Spirit Competition (UK), honours at the Global Wine & Spirits Awards Asia, and Gold at The Spirits Business Global Spirits Design Masters. Perhaps most strikingly, Vanaha is the only gin worldwide shortlisted for Innovation in Production at The Spirits Business Awards 2025—a testament to its pioneering approach in a category often dominated by European traditions.
Such achievements are not merely decorative; they signal a shift in how Indian spirits are perceived internationally. For decades, India’s contribution to the global alcohol market was largely associated with whisky, rum, or mass-market offerings. Vanaha’s rise challenges that narrative, proving that Indian distillers can compete at the highest levels of craftsmanship and innovation. By winning accolades in London, Asia, and beyond, Vanaha is helping redefine the country’s reputation in the world of gin.
The expansion into Rajasthan, Haryana, and Pondicherry is both strategic and symbolic. Rajasthan, with its vibrant tourism and luxury hospitality sector, offers fertile ground for a premium spirit that thrives on storytelling and exclusivity. Haryana, with its proximity to Delhi NCR, connects Vanaha to one of India’s most cosmopolitan consumer bases, where demand for craft cocktails and artisanal brands is surging. Pondicherry, with its blend of French heritage and coastal charm, provides a unique cultural backdrop that aligns seamlessly with Vanaha’s ethos of blending tradition with innovation. Together, these markets represent a diverse cross-section of India’s evolving drinking culture, from urban sophistication to heritage-driven experiences.
At the heart of Vanaha’s appeal is its forest-to-bottle philosophy. The brand draws inspiration from India’s rich biodiversity, sourcing botanicals that reflect the country’s natural abundance. This approach not only ensures a distinctive flavour profile but also reinforces a narrative of sustainability and respect for provenance. In an era where consumers are increasingly conscious of what they consume and how it is made, Vanaha’s emphasis on authenticity sets it apart.
The five-stage distillation process is another cornerstone of its identity. While many gins rely on simpler methods, Vanaha’s layered approach allows for a nuanced extraction of flavours, resulting in a spirit that is both complex and balanced. The use of 24 botanicals—ranging from familiar juniper to rare indigenous ingredients—creates a symphony of aromas and tastes that appeal to both traditionalists and adventurous drinkers. This meticulous craftsmanship is what earned Vanaha recognition not just for taste but also for innovation in production.
Industry observers note that Vanaha’s success reflects broader trends in India’s spirits market. As disposable incomes rise and global exposure increases, consumers are gravitating towards premium experiences. Craft spirits, once a niche category, are now becoming aspirational symbols of lifestyle and identity. Brands that can combine international quality with local storytelling are particularly well-positioned to thrive. Vanaha, with its blend of global accolades and Indian provenance, embodies this sweet spot.
The journey ahead, however, is not without challenges. Distribution in India remains complex, with varying state regulations and taxation policies. Building brand awareness in new markets requires not just availability but also cultural resonance. Vanaha’s ability to weave its narrative into local contexts—whether through collaborations with mixologists, partnerships with luxury hotels, or curated tasting experiences—will be crucial in sustaining momentum.
Yet, the brand’s trajectory so far suggests resilience and clarity of vision. By expanding beyond its initial strongholds, Vanaha is signalling confidence in its ability to scale while retaining its artisanal essence. For Revelry Distillery, this is more than a commercial expansion; it is a statement of intent to place Indian craft spirits firmly on the global map.
As Vanaha Gin pours into glasses across Rajasthan, Haryana, and Pondicherry, it carries with it more than just flavour. It embodies a narrative of innovation, authenticity, and ambition—a story of how an Indian brand can rise from forest to bottle, from local to global, and from aspiration to achievement. In doing so, it is not only redefining the gin category but also reshaping the contours of India’s luxury spirits industry.
At a time when consumers are increasingly seeking experiences that blend heritage with modernity, Vanaha Gin stands as a symbol of what Indian craftsmanship can achieve when guided by vision and precision. Its expansion across India is not just about market presence; it is about legacy, impact, and the promise of a new chapter in the country’s spirited journey.
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