Swiss-born director Nitram, known for his witty visual style and VFX mastery, has directed a new McDonald’s spot for UnderWonder Content. Splitting his time between Brussels and Los Angeles, Nitram has built a distinct creative signature seen in past work for Swatch and Beermania—proving only Nitram can make a Nitram film.
There’s a new McDonald’s commercial making waves — sharp, funny, and irresistibly cool — and it’s the work of Nitram, the Swiss-born director known for his distinctive blend of humor, cinematic craft, and world-building flair. Produced by UnderWonder Content, one of the industry’s most acclaimed production houses, the new McDonald’s spot brings together storytelling precision and playful energy that perfectly captures the brand’s global spirit.
The film — already earning praise for its crisp visuals and infectious tone — is classic Nitram: witty, visually rich, and packed with character. Every frame oozes atmosphere, from the golden hues of McDonald’s fries to the rhythmic pace of urban life. It’s less of an ad and more of an experience — the kind that makes you smile while craving your next bite.
UnderWonder Content, known for crafting boundary-pushing commercial and branded content, once again proves why it’s among the world’s most sought-after creative production companies. With an impressive roster of visionary directors, UnderWonder’s projects span commercials, music videos, and TV/film ventures — all defined by innovation and strong narrative vision.
Nitram, meanwhile, is carving out a reputation as one of the most distinctive voices in contemporary commercial direction. A graduate of the Institut des Arts de Diffusion in Belgium, the Swiss-born filmmaker splits his time between Brussels and Los Angeles, blending European artistry with Hollywood’s kinetic energy.
He first caught the industry’s attention with his basketball-themed music video for Onha’s “KODAK”, which premiered on EyeCandy to more than 31,000 likes — a breakout moment that showcased his signature mix of humor, technical mastery, and bold VFX. Since then, his commercial work for Swatch and Beermania has further cemented his reputation for crafting surreal yet emotionally resonant stories that stand apart in a crowded field.
What makes Nitram’s style so compelling is his ability to merge offbeat comedy with sleek, cinematic world-building — creating universes that are as funny as they are visually stunning. Whether it’s through meticulously choreographed movement, exaggerated everyday moments, or clever use of visual effects, his work embodies a tone that’s unmistakably his own.
As industry insiders often note, few directors manage to establish a unique creative signature so early in their careers. But Nitram has achieved exactly that — the rare ability to make films that are instantly recognizable. As one observer put it, “Only Nitram can make a Nitram commercial.”
In his latest collaboration with UnderWonder Content for McDonald’s, that unique signature shines through again. The ad’s tight rhythm, stylized aesthetic, and effortless humor speak to both his maturity as a filmmaker and his instinct for emotional connection.
UnderWonder Content continues to champion directors who defy formula and push creative boundaries — and Nitram’s work is a shining example of that mission. Together, they’ve delivered a McDonald’s film that feels fresh, cinematic, and unmistakably human.
Because when great filmmaking meets golden fries — we’re all lovin’ it.
