TXT Media, part of Italy’s TXT Group, has opened its regional headquarters in Dubai, expanding its adtech and media intelligence footprint in the Middle East. The company uses AI, data science, and behavioural insights to deliver context-driven advertising. CEO Gianluca Vittorelli says the goal is to build lasting, technology-enabled brand connections.
TXT Media, a fast-growing adtech and media intelligence company under Italy’s TXT Group, has announced the opening of its new regional headquarters in Dubai—marking a strategic expansion into one of the world’s most rapidly evolving digital hubs.
The move signals TXT Media’s ambition to deepen its footprint across the Middle East, where brands are increasingly leaning on data-driven marketing, AI-powered insights, and context-rich audience engagement. With Dubai serving as a nexus for technology, innovation, and global commerce, the company sees the region as a natural fit for its next phase of growth.
At the core of TXT Media’s offering is its proprietary technology that blends intent analysis, contextual intelligence, and behavioural insights. By examining what audiences are searching for, the environments they interact with, and the motivations behind their digital behaviour, the platform ensures that brands deliver messages at the most relevant and impactful moments. This approach, the company says, elevates marketing beyond impressions and clicks—toward meaningful, measurable connections.
Backed by expertise in AI, data science, and digital engineering, TXT Media positions itself as more than an adtech provider. It aims to be a strategic partner that informs storytelling, enriches brand narratives, and helps marketers understand not just where their audiences are, but why they are there.
Gianluca Vittorelli, Chief Executive Officer of TXT Media, emphasized this philosophy during the announcement. “At TXT Media, we aim to build connections that stand the test of time, powered by creativity, driven by data, and enabled by technology,” he said. His statement reflects the company’s vision of merging human creativity with analytical precision—an increasingly sought-after combination in modern marketing.
Industry observers note that the Dubai headquarters will likely serve as a command center for regional operations, partnerships, and innovation initiatives. By situating itself in a market known for early tech adoption and digital-forward businesses, TXT Media is positioning to support advertisers seeking to navigate the complexities of omnichannel behaviour and rapidly shifting consumer expectations.
With marketers across the Middle East investing heavily in AI-led solutions, programmatic advertising, and data-empowered strategies, TXT Media’s entry comes at a pivotal moment. The company aims to help brands cut through clutter, stay culturally relevant, and create advertising experiences that resonate with diverse audiences across the region.
As Dubai continues to attract global tech players and creative industries, TXT Media’s expansion reinforces the city’s growing role as a powerhouse for innovation. For the Italian group, it marks a crucial step in transforming its global vision into local impact—one precise, data-informed connection at a time.
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