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Monday, April 15, 2024

Turtle Limited awards creative mandate to Shreyansh Innovations

Shreyansh Innovations will now handle the creative duties for Turtle Limited, one of India’s leading apparel brands for men. As per the mandate, Shreyansh Innovations will look after the creative duties for mainline as well as digital and has already started working on different campaigns for the brand’s collections.

Shitanshu Jhunjhunwalla
Shitanshu Jhunjhunwalla, MD, Turtle Limited

Speaking about the collaboration, Shitanshu Jhunjhunwalla, MD, Turtle Limited, said, “We are excited to get Shreyansh Innovations on board as our creative and digital agency in the next phase of our brand journey. We feel with Shreyansh’s deep understanding of the apparel and retail sector, their diverse talent pool, and their personal touch we would see some fresh and innovative work ahead keeping us relevant and emotionally connected with our consumers.”

Shreyansh Baid,
Shreyansh Baid, Founder Director, Shreyansh Innovations

On winning the mandate, Shreyansh Baid, Founder Director, Shreyansh Innovations, added, “Turtle is perhaps one of the biggest success stories to emerge out of Eastern India in the formal/semi-formal category. It has constantly redefined trends at a national level, and to partner with such an exciting brand is an honor for us. For the last many years, we have constantly set benchmarks in the traditional wear category with Manyavar, and this time we will strive to act as a great bridge between Turtle and its target audience too.”

Delighted upon winning the creative responsibilities, Debdarsan Dutta (Chief Creative Officer) and Vaishakh Jhunjhunwala (Creative Director), Shreyansh Innovations said, “Few brands areas open to exciting and game-changing ideas as Turtle. And that is a dream come true for every creative team. With Turtle, we aim to create interesting stories for the consumers at every touchpoint of its brand journey. We sincerely hope to turn this into a joyride for both the client as well as the agency.”

About Shreyansh Innovation

Shreyansh Innovations has worked with brands like Lux, Emami, Aqualite, PS Group, 11 Wickets, amongst others. The creative ad agency recently won 5 top honors at Realty Plus 2021 Awards, including Marketer of Year and Advertising Agency of the Year, Gold at Indian Marketing Award and a Gold and a Silver at the Primetime Awards.


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