Tilaknagar Industries launches Seven Islands Pure Malt Whisky in Maharashtra, marking its entry into the premium whisky segment. Crafted from four single malts — two Indian and two Scottish — the whisky blends heritage and innovation, paying homage to Mumbai’s original seven islands while offering a layered, globally inspired taste for discerning consumers.
Tilaknagar Industries, a stalwart of India’s beverage and spirits landscape, has entered a new and ambitious chapter in its nine-decade journey with the launch of Seven Islands Pure Malt Whisky in Maharashtra. This launch is not just another addition to its portfolio but represents the company’s foray into the premium whisky segment, a market that has seen remarkable growth and evolving consumer tastes over the past decade. With this move, Tilaknagar Industries signals its intent to compete at the highest level, offering a whisky that merges heritage, craft, and innovation while catering to the discerning palates of India’s modern whisky enthusiasts.
Seven Islands Pure Malt Whisky is a pioneering expression in the Indian market, introducing what Tilaknagar describes as a new Indo-Scottish pure malt style. Crafted from four single malts — two from India and two from Scotland — the whisky exemplifies the marriage of local craftsmanship with global expertise. The Indian malts are sourced from the Himalayan and Vindhyan regions, known for their unique water profiles, climatic influences, and altitudes that lend complexity, finesse, and depth to the spirit. Complementing these are the Scottish Speyside and Lowland malts, which bring a delicate sweetness, balance, and signature floral and fruity notes, adding layers to the palate. The resulting blend is rich, versatile, and distinctive — a whisky that is simultaneously rooted in India’s terroir while paying homage to Scotland’s centuries-old malt traditions.
The inspiration behind Seven Islands goes beyond the liquid in the bottle. Its name and concept pay tribute to the original seven islands that converged to form Mumbai, the city where Tilaknagar Industries began its journey nearly ninety years ago. Mumbai has long been a city of confluence, a place where cultures, communities, and flavors collide and coexist. Seven Islands captures this ethos through its blend, narrative, and design — a celebration of coming together, of tradition meeting innovation, and of craftsmanship evolving with time. Every element of the whisky, from its amber hue to its aroma and taste, has been thoughtfully curated to reflect this spirit of fusion and sophistication.
Tilaknagar Industries has a legacy in the Indian spirits market that spans generations, and the launch of Seven Islands is an extension of that legacy into the premium segment. The company has traditionally been known for delivering quality products with consistency and reliability, and this move elevates its positioning, targeting consumers who are looking for a richer, more nuanced whisky experience. In recent years, India’s whisky market has become increasingly dynamic, with growing consumer awareness, international exposure, and an appetite for experimentation. Premium and ultra-premium segments are witnessing accelerated growth, driven by urban consumers seeking products that combine authenticity, craftsmanship, and a modern sensibility. Seven Islands positions Tilaknagar Industries squarely within this trend, offering a product that meets these evolving expectations.
The whisky itself embodies a thoughtful interplay of flavors and textures. On the nose, it opens with subtle floral and fruity notes, hinting at the influence of the Speyside and Lowland malts. The palate evolves with a balance of smooth maltiness, gentle sweetness, and a rounded finish that carries the finesse of the Indian Himalayan and Vindhyan malts. This layering creates a sensory experience that is complex yet approachable, designed for both new whisky drinkers and connoisseurs who appreciate depth and craftsmanship. It is a whisky that rewards patience and attention, inviting the drinker to explore its nuances over conversation, at celebrations, or in quiet reflection.
Seven Islands’ launch also reflects the growing trend in India’s spirits industry towards storytelling and brand experience. More than just a beverage, the whisky is positioned as a narrative product — one that evokes heritage, place, and culture. Its design and packaging draw inspiration from Mumbai’s history, evoking the city’s original seven islands and its evolution into a cosmopolitan hub. The bottle, labeling, and overall presentation are crafted to communicate a premium sensibility while remaining accessible and relatable to contemporary consumers. This approach is part of a broader shift in the industry, where premiumization is not only about quality but also about the narrative, aesthetic, and cultural resonance of the brand.
Tilaknagar Industries’ move into premium whisky is also a strategic expansion of its footprint in India’s largest and most competitive spirits category. India is one of the world’s largest whisky markets by volume, and the segment has been diversifying rapidly. Traditional Indian-made foreign liquor (IMFL) brands have been joined by independent distillers, global brands, and craft expressions, all vying for the attention of urban, aspirational consumers. By launching Seven Islands, Tilaknagar is entering a space that values authenticity, craftsmanship, and brand story — attributes that the company has cultivated over decades. This positions the brand not only to capture market share but also to define a new category of Indo-Scottish hybrid malt whisky, offering something truly differentiated.
The timing of the launch is also significant. Indian consumers today are more experimental and globally aware, often seeking products that deliver a world-class experience without compromising local identity. Seven Islands’ Indo-Scottish blend reflects this duality, appealing to a generation of whisky drinkers who appreciate both international quality standards and the nuances of Indian terroir. The whisky can be enjoyed neat, on the rocks, or as part of cocktails, making it versatile enough to cater to different consumption occasions while consistently delivering a premium experience.
For Tilaknagar Industries, Seven Islands is more than just a product launch; it is a statement of intent. It signifies the company’s evolution from a legacy spirits maker into a modern, innovative player capable of creating world-class products that resonate with Indian consumers and beyond. By combining nearly a century of expertise with contemporary trends, global techniques, and thoughtful storytelling, Tilaknagar is reinforcing its position as a forward-thinking leader in the Indian spirits industry.
With Seven Islands now available in Maharashtra, consumers have their first opportunity to experience this unique expression. The launch promises to elevate the premium whisky experience in India, offering a product that celebrates culture, craftsmanship, and the spirit of coming together — both in the glass and in life. It is an invitation to explore a whisky that embodies nine decades of heritage while embracing the possibilities of a globalized palate.
Seven Islands Pure Malt Whisky signals the beginning of a new chapter for Tilaknagar Industries and Indian whisky alike. It demonstrates that Indian producers are capable of producing world-class, globally relevant spirits that honor local roots while embracing innovation. As consumers across Maharashtra raise their glasses to celebrate this launch, they are also raising a toast to a legacy that stretches beyond shores, a brand that continues to innovate, and a whisky that brings together the best of two worlds.
In an increasingly premiumized and discerning market, Seven Islands stands out as an example of how Indian whisky can compete with the best globally while retaining its cultural identity. The journey of Tilaknagar Industries, from its beginnings in Mumbai to the creation of a whisky that blends Indian and Scottish malts, reflects the company’s enduring commitment to quality, innovation, and a vision that bridges heritage with the future.
This launch is a milestone not only for Tilaknagar Industries but for the wider spirits industry in India. Seven Islands Pure Malt Whisky is a testament to what is possible when tradition meets experimentation, when local expertise collaborates with global craft, and when a brand dares to redefine what Indian premium whisky can be. For consumers, it is a new way to experience whisky — one that is layered, distinctive, and globally inspired, yet unmistakably Indian at its heart.
With its debut in Maharashtra, Seven Islands begins a journey that promises to expand India’s premium whisky landscape and inspire new standards for quality, taste, and storytelling. Tilaknagar Industries has set the stage for a legacy that is at once contemporary and timeless, inviting whisky enthusiasts to explore an expression that embodies culture, craftsmanship, and the spirit of Mumbai’s original seven islands. Today, Seven Islands Pure Malt Whisky is more than a launch — it is a declaration that Indian whisky has arrived on the global stage, ready to impress, delight, and endure.
