The Good Glamm Group has named advertising stalwart, Malvika Mehra as chief creative officer. As per the terms of the new role, she will lead the strategic thinking and creative mandate on brands across the Good Brands portfolio. The Good Glamm is the content-to-commerce group in South Asia and the digital BPC (Beauty & Personal Care) conglomerate leveraging content and creator for commerce in India.
Partnering the CEO, founders and marketing teams, to find a sweet spot between creativity and growth, she is leading a motley team of creatives on brand across offline and online channels including mainline, performance, social, community, marketplace, store (web + app), digital, retail and design.
Mehra comes with 3 decades of experience in advertising. Prior to working with Dentsu India, she also had stints at Grey (5 years) and Ogilvy (15+years) and also founded Tomorrow Creative Lab and was its creative head for two years.
Through her career, Mehra has worked on some of the brands such as Vodafone, Honda, and Gillette to name a few and during her entrepreneurial journey with Tomorrow Creative Lab, her clientele included the likes of HUL, Oyo Rooms, and NDTV among others.
She has also served as a jury member at international advertising and design festivals like Cannes, Clio and Spikes Asia across categories like film, print and design.
After 3 wonderful decades in advertising, and having successfully partnered with clients in building famous brands across agencies like Ogilvy, Grey, Dentsu and owned independent venture Tomorrow Creative Lab, Mehra decided to switch sides and impact brand as an internal stakeholder whereby she is now both, the client and creative rolled into one.