Tech Mahindra, the leading IT service provider has announced the appointment of Sameer Pathak as Head of Marketing Tech Mahindra Sports & Chief Operating Officer of Global Chess League.
Sameer Pathak is a seasoned marketing, communications and business professional with years of experience spanning across integrated marketing, branding and communication industry. His core expertise lies in Integrated Marketing and Communication, Brand Management, Sports Marketing, Corporate Brand Reputation, Sustainability Marketing, alliances and Partnerships, Business Development, Corporate Communication, Negotiation, Key Account Management, CRM, Sales Management, Team Management.
An active MBA post-graduate from University of Wyoming with a splendid academic record started off his career journey in 2002 as Operations Consultant at Eppson Center for Seniors, where he worked with the Center to streamline the operations side of the activity so that all seniors who were associated with the Center received food and other services. Later moved to TimesJobs.com as Zonal Manager where he worked for four long years. In 2008 he was appointed as Senior Account Director at Network18 where he worked very closely with prospective clients to offer sponsorships and specialized brand solutions in multimedia space to differentiate their message from the clutter of run-of-the-mill media channels.
Pathak has been associated with The Coca-Cola Company for a span of ten long years. He joined Coca-Cola as Senior Manager- PAC, as the senior manager he developed sustainability marketing led IMC campaigns leveraging inherent brand messaging tying it with core strategic brand and corporate messaging and led engagement with activation agencies and PR agencies to deliver against metrics. He was also involved in strategic planning and implementation of India and South-West Asia to maintain system social license to operate in close cooperation with Franchise Bottling and BIG. In 2016, he was promoted to General Manager- Alliances and Partnerships and was Responsible for a category communication strategy to deliver work against the reputation growth pillar. During his stint in Coca-Cola, he initiated Youth Ambassadorship. In 2018 he was elevated to General Manager- Activation, Marketing and was responsible for building integrated, experience-based marketing plans with business and specialist teams that drive affinity, build brand love, and deliver metric-based business results. He also managed FIFA, EPL, IPL Teams, UEFA campaigns in South Asia and spearheaded global TCCC – International Cricket Council (ICC) partnership.
About Tech Mahindra
Tech Mahindra is one of the fastest-growing brands and amongst the top 15 IT service providers globally. Tech Mahindra has consistently emerged as a leader in sustainability and is recognized amongst the ‘2021 Global 100 Most sustainable corporations in the World’ by Corporate Knights. Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and Society to Rise™. It is a USD 5.1 billion company with 126,200+ professionals across 90 countries, helping 1058 global customers including Fortune 500 companies.
The company is focused on leveraging next-generation technologies including 5G, Blockchain, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers.With the TechM NXT.NOW framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. Tech Mahindra aims at delivering tomorrow’s experiences today, and believes that the ‘Future is Now’.
Website for reference – https://www.techmahindra.com/en-in/
