TEAM LEWIS EXPANDS ASIA FOOTPRINT WITH JAKARTA OFFICE TO TAP HIGH-GROWTH MARKETS

TEAM LEWIS has opened a representative office in Jakarta, its sixth market in Asia-Pacific, strengthening its push across fast-growing Asian economies. The agency will support clients in sustainability and energy, tech, and food security, offering integrated PR, content, and influencer services connected to its regional hub in Singapore to scale regional campaigns efficiently.  

TEAM LEWIS is making a decisive play in Southeast Asia, opening a representative office in Jakarta that expands its Asia-Pacific footprint to six markets and underlines a strategic push into some of the world’s most dynamic growth economies. For the independent agency, the move is more than a geographic milestone; it signals its strengthening conviction that Asia’s economic gravity — and cultural influence — is accelerating, and that brands operating in the region need more nuanced, localised, and integrated communications support to keep pace.

The Jakarta office positions TEAM LEWIS at the heart of Indonesia’s fast-expanding digital and consumer marketplace. With a population nearing 280 million — half of whom are under 30 — Indonesia has become a magnet for global capital, multinationals, and technology platforms seeking scale. Digital adoption continues to climb, e-commerce transactions are among the highest in the world, and the government’s policy mix has attracted ambitious plays in manufacturing, renewables, food production, mobility, and smart infrastructure. Against this backdrop, communications is becoming a competitive lever, not just a brand function.

TEAM LEWIS plans to tap this opportunity with a broad suite of services spanning PR, brand storytelling, content strategy, thought leadership, and influencer marketing. Crucially, the Jakarta unit will integrate with its regional hub in Singapore, creating an execution bridge that allows campaigns to scale across Southeast Asia while remaining workably local. For clients, this dual-centre model responds to a persistent challenge: how to balance regional consistency with market-specific relevance. Indonesia, with its linguistic plurality, socio-economic heterogeneity and cultural complexity, is a case in point. Messaging that performs well in Singapore or Hong Kong often needs recalibration in Jakarta, Surabaya or Bandung to resonate.

Several industry sectors have already become focal points for the agency. One is sustainability and energy, both of which are undergoing transformation in Indonesia. The country remains a major consumer and producer of fossil fuels, yet its renewable ambitions are rising, particularly in solar, geothermal and green mobility. The government’s policy framework around EV batteries and nickel processing has become a strategic narrative in itself, attracting foreign firms and geopolitical attention. For companies in this space, communications is no longer just reputational — it intersects with regulation, investor relations, climate advocacy and national development priorities.

Another growth area for TEAM LEWIS in Indonesia is enterprise and consumer technology. The past decade has seen Indonesian tech evolve from digital payments and ride-hailing to a more diversified ecosystem spanning logistics, healthtech, cloud services and AI. Even amid market corrections and funding slowdowns, technology remains one of Indonesia’s most globally visible industries, producing several unicorns and exportable platforms. For tech players, storytelling and PR have shifted from awareness-driven pushes to broader narratives that frame innovation as part of national competitiveness, financial inclusion and productivity gains. TEAM LEWIS aims to play in this expanded narrative field, positioning clients as contributors to the digital economy rather than just software vendors or consumer apps.

Food security is another sector in which the agency sees momentum. Indonesia’s agricultural base is vast, yet the nation remains a large importer of food commodities, creating structural vulnerabilities that have been magnified by climate risk and geopolitical supply disruptions. Investment in agri-tech, logistics, processing, and supply chain innovation has risen in response. For companies — from policymakers to multinational FMCGs to local food producers — the communications challenge often lies in building public trust around safety, sustainability and value. TEAM LEWIS’ service mix, which integrates content, PR and influencer ecosystems, is calibrated for this persuasion problem: shaping understanding not only through traditional media but through credible third-party voices, cultural participation, and science-based messaging.

The timing of the Jakarta launch is significant for another reason: Indonesia’s role as an anchor market for regional campaign pilots. Brands consistently test in Indonesia because its demographic size allows sharper measurement of consumer response, and because its cultural influence radiates across neighbouring markets. Creative concepts developed in Jakarta often travel well to Malaysia, the Philippines and Vietnam, especially in youth-focused verticals like gaming, lifestyle, beauty and creator-driven commerce. Having an on-ground presence allows TEAM LEWIS to experiment closer to the cultural edge, shaping brand narratives not from a distant regional hub but through real-time observation of Indonesian consumer behaviour.

From a competitive lens, Indonesia’s communications and PR sector has become more crowded as global networks, boutique independents and integrated creative shops expand into the country. What differentiates TEAM LEWIS is its posture as an independent agency that blends earned media with social, influencer, digital, and strategic content under one roof — a configuration that has gained traction as brands shift budgets toward full-funnel models and measurable growth outcomes. Independence also enables pace. Without holding company constraints, TEAM LEWIS can execute partnerships, adapt pricing structures and pilot new models for campaign reporting and analytics in ways that appeal to disruptive industries and digitally native brands.

The Jakarta footprint also reinforces the broader Asia-Pacific thesis the agency has pursued over the last several years: that high-growth economies across the region — including Indonesia, Vietnam, the Philippines and India — are not just tactical markets but strategic pillars for long-term brand equity. As global brands recalibrate away from overexposure to single markets, Southeast Asia’s geopolitical neutrality, youthful demographics and consumption upside present a compelling alternative. For communications agencies, this means shifting from a transactional focus on media relations to a more holistic ecosystem approach: one that bridges policy, corporate affairs, digital influence, and cultural participation.

TEAM LEWIS’ decision to integrate Jakarta with Singapore is instructive here. Singapore remains the centre of regional planning, cross-market operations, and executive-level decision-making. Jakarta offers cultural proximity, scale, and executional richness. Linking the two creates a system in which strategy and culture reinforce each other — a necessary architecture for brands navigating Southeast Asia’s fragmentation without losing coherence.

Ultimately, the Jakarta opening reflects a simple but critical market truth: Southeast Asia’s next decade will be shaped not just by economic growth, but by competition for narrative power. Nations are shaping narratives about development and sovereignty. Corporations are shaping narratives about innovation and sustainability. Consumers are shaping narratives through creators and communities. In this environment, communication becomes infrastructure, not a luxury.

For TEAM LEWIS, Indonesia offers that infrastructure at scale — and the chance to build influence in a market whose cultural and economic ascent is only beginning to gain global attention.